Marketing Specialist
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Job Description
Marketing Specialist driving Columbus Global’s US marketing strategy, brand awareness and B2B demand generation. Executing events, webinars, paid campaigns and lead-generation initiatives remotely across the United States.
Responsibilities:
- Drive the creation and execution of the marketing strategy for the US business unit
- Run marketing initiatives in the US focused on brand awareness, demand generation and lead generation
- Work closely with business areas and the sales organization
- Plan and execute physical and digital events
- Run and coordinate webinars
- Work with paid marketing activities
- Develop, coordinate and activate customer cases
- Contribute to demand generation and lead-generating campaigns
- Follow up and analyze results of completed activities
- Collaborate with internal stakeholders in business areas, sales and the global marketing team
- Provide feedback and recommendations to improve current processes and implementation methodology
- Provide support to peers, project teams and the wider Columbus team
- Contribute to continuous development of the team, company and group organization through knowledge sharing
Requirements:
- Proven experience in creating and executing B2B demand generation campaigns
- 2+ years of relevant experience in marketing
- Experience preferably from a B2B enterprise environment and/or tech
- Very good project management and communication skills
- Very good writing skills
- Ability to keep up to date with changes/developments in core industries and marketing best practices through self-learning, training and research
- Ability to keep up to date with the development of Columbus offerings and how they could benefit customers
- Ability to provide feedback and recommendations to improve current processes/implementation methodology
- Ability to support peers, project teams and the wider Columbus team in specific areas of expertise
- Ability to contribute to continuous development through knowledge sharing
Benefits:
- Health Insurance
- Life Insurance
- Dental Insurance
- Vision Insurance
- Short- and Long-Term Disability
- Paid vacation
- Sick leave
- Holidays
- 401(k)
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