Principal Marketing Lead – Specialized Surgical, Indirect

Posted 1hrs ago

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Job Description

Medtronic marketing lead expanding Hernia, Wound Management, and TruClear therapies across Türkiye, Kuwait, and Jordan. Driving adoption, education, market access, and data-driven regional growth.

Responsibilities:

  • Lead marketing and market development initiatives for Hernia, Wound Management, and TruClear therapies across responsible countries
  • Support therapy adoption and awareness through customer education, clinical engagement, and value-based messaging
  • Partner with sales, upstream marketing, distributors, clinical, and market access teams to execute regional growth strategies
  • Develop customer engagement and stakeholder management plans aligned with business priorities
  • Analyze market trends, customer insights, and competitive dynamics for strategic decision-making
  • Collaborate with local and regional stakeholders on campaign execution, business planning, and market expansion
  • Support congresses, workshops, and therapy training initiatives
  • Identify adoption barriers and propose actions to improve market access and therapy growth
  • Apply structured problem-solving and process optimization methodologies such as Lean
  • Drive data-driven marketing strategies and commercial dashboards tracking therapy adoption, market penetration, and campaign performance
  • Leverage data analytics, digital tools, and AI-driven insights to optimize segmentation, forecast therapy trends, and measure campaign ROI
  • Explore innovative digital platforms and automated marketing solutions to scale educational programs and stakeholder communication

Requirements:

  • Bachelor’s degree in Business Administration, Marketing, Life Sciences, Engineering, or a related field
  • 10+ years of sales and marketing experience in healthcare or the medical device industry
  • Experience working cross-functionally with commercial, marketing, clinical, and market access teams
  • Strong communication, presentation, and project management skills
  • Strong analytical mindset with ability to translate complex clinical and market data into actionable commercial strategies
  • Fluent English

Benefits:

  • Competitive Salary
  • Flexible Benefits Package
  • Wide range of benefits, resources, and competitive compensation plans designed to support employees at every career and life stage