Customer Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Customer Marketing Manager driving wine and spirits growth through strategic account programs. Creating promotional activations, sales materials, and customer engagement initiatives for Palm Bay International.
Responsibilities:
- Partner with National Accounts On Premise Sales Directors to identify, develop, and execute customer engagement and growth through promotional programming
- Focus on critical accounts across on-premise channels, including dining, lodging, transportation, and entertainment
- Partner with Strategic Accounts Off Premise Sales Directors to identify, develop, and execute customer marketing solutions, including programs and selling material
- Focus on top regional chains and align activities with Palm Bay’s brand strategies and commercial goals
- Collaborate across Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners
- Develop and execute insight-driven programs and activations aligned with brand and customer strategies
- Identify and activate promotional materials that engage consumers and shoppers, measuring effectiveness through sales data and customer feedback
- Partner with Business Intelligence to provide chain sales and distributor sales teams with tools and resources
- Develop customized sales materials and presentations as a customer-facing subject matter expert on Palm Bay brands and marketing programs
- Consult internally on national innovation and account specialty items to ensure successful launch and execution
- Assist in planning and logistics for wine tastings, events, and activations
- Liaise between brand and chain sales teams to maintain a constant flow of information
- Measure and evaluate programming initiatives to inform optimization and spend efficiency
Requirements:
- Bachelor’s Degree required
- 5+ years of experience in sales or commercial marketing
- Beverage Alcohol experience, including understanding of the on- and off-premise channels and their unique dynamics
- Ability to develop strong cross-functional relationships while navigating and resolving interdepartmental challenges
- Experience with syndicated data analysis
- Ability to manage multiple priorities and projects in a fast-paced environment
- Collaborative working style and comfort operating in ambiguity
- Creative, strategic thinker with ability to translate data into actionable insights
- Skilled presenter
- Self-motivated with a sense of urgency
- Anticipated travel up to 25%
Benefits:
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- 401(K)
- Paid vacation
- Personal time off
- 11 paid company holidays
Similar Jobs
Customer Marketing Manager
Customer Marketing Manager driving wine and spirits growth through national account programs. Developing brand-aligned promotions, sales materials, and customer activations with Palm Bay teams and distributors.
CTE Teacher – Business/Marketing
Certified Nevada CTE teacher delivering online business and marketing instruction for grades 9–12. Managing virtual learning, student progress, parent communication, and state testing.
Senior Marketing Manager
Senior Marketing Manager owning brand strategy, SEO, Google Ads, and lead generation. Driving measurable growth for a South African company serving US audiences.
Marketing Assistant, EMEA & APAC
Marketing Assistant supporting EnerSys, a global stored-energy solutions provider, with localized materials, campaigns, vendors, and events. Coordinating marketing operations for Sales, Product Management, and Service teams across EMEA and APAC.
Marketing Expert
Marketing expert designing grading criteria and scoring AI-generated marketing work for Mercor’s frontier AI training projects. Providing rigorous written evaluations of creative and brand deliverables.
Manager, Field Marketing
Field marketing manager driving Wiz’s cybersecurity demand generation and brand awareness in Japan. Leading events, sales enablement, regional insights, and APAC marketing operations.
Marketing Manager
Marketing Manager leading client marketing, advisory boards, NPS, and advocacy programs at Andela’s global remote technical talent marketplace. Turning client intelligence into commercial growth.
Marketing Technology Consultant
Adobe Workfront consultant designing scalable marketing workflows and automation. Supporting TEKsystems’ clients with Adobe ecosystem solutions and cross-functional process improvement.
Customer Marketing Manager
Customer Marketing Manager driving wine and spirits growth through national and regional account programs. Developing promotional activations, selling materials, and data-informed strategies for Palm Bay International.
Marketing Coordinator – Design
Marketing Coordinator designing digital, print, event, and social assets for the Specialty Coffee Association. Applying brand guidelines while supporting global marketing campaigns.
Junior Media Buyer – Development Path to Senior
Junior Media Buyer managing and scaling lead-generation campaigns for PRIMEST, a German performance marketing agency. Developing toward Senior Media Buyer across Meta, Google, Taboola, and Outbrain.
Segment Marketing Intern
Integrated marketing intern supporting campaigns, ABM, analytics, and marketing operations. Southwire produces wire, cable, electrical products, and digital infrastructure solutions.
Marketing Coordinator
Marketing Coordinator supporting brand projects, vendors, and operations at Sumsub, an AI-powered trust infrastructure company. Coordinating campaigns, meetings, contracts, and global marketing initiatives.
Marketing Lead
Marketing Lead owning Yokly’s growth strategy, paid social, and CRM automation. Converting cold leads into closed deals through funnels, follow-up, and GoHighLevel.
Marketing Manager – Digital Visibility
Marketing Manager shaping One NZ’s SEO and AI-powered digital visibility strategy. Building discoverability governance and optimisation across search engines, LLMs and emerging platforms.
Director, Integrated Marketing – Programs
Director leading integrated marketing campaigns for Nerdio’s Microsoft cloud management platform. Driving pipeline across enterprise IT and MSP audiences through multi-channel programs.
Benelux Channel & Field Marketing Manager
Channel and field marketing manager driving Cohesity’s AI-powered data security growth across Benelux. Building demand, executive engagement, and partner ecosystems, especially in the Netherlands.
Customer Marketing Manager
Customer Marketing Manager driving Palm Bay’s imported wine and spirits growth through strategic account programs. Developing customer activations, selling materials, and data-informed marketing solutions.
Senior Customer Marketing Manager
Senior Customer Marketing Manager building lifecycle, advocacy, and expansion programs. Driving adoption and retention for ProcessUnity’s third-party risk management software.
Senior Marketing Manager
Senior Marketing Manager leading RSMeans marketing at Gordian, a construction cost-data and software provider. Driving contractor acquisition, adoption, retention, and revenue growth.