Marketing Manager
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Job Description
Marketing Manager owning regional metrics and integrated campaigns for Binance, a global cryptocurrency exchange. Driving Central Africa growth through data-led marketing, affiliates, social media, and events.
Responsibilities:
- Own marketing metrics to drive growth in Central Africa and provide high-level and operational market insights
- Collaborate with regional, global and functional teams to plan and execute campaigns for the Central Africa market
- Collaborate on affiliate program design, optimization and management
- Ensure relevant and hyperlocalised social media interactions for users
- Continuously raise the bar on regional marketing execution
- Review funnel data and make bespoke changes for key markets
- Analyze market data, identify trends, execute trajectory-changing campaigns, and flag market and competitor movements
- Drive quarterly marketing strategy, OKRs, and accountability tracking for the sub-region
- Ensure local events meet Binance standards and CSAT goals
- Design and execute integrated campaigns from strategy and briefing through measurement and effectiveness reporting
- Lead insight-driven tests and experiments across lifecycle, social, and paid channels to drive growth or engagement
Requirements:
- 5+ years of proven success in a similar role
- Comfortable operating in a dynamic, fast-moving environment often with uncertainty
- Background in marketing, including large scale integrated campaigns, brand building and team management (remote team management experience a plus)
- Experience working in regional roles and familiarity with Africa markets
- Previous experience in social media management, affiliate programs, events and influencer management a plus
- Fluency in English; French is also preferred
- Effective communicator, able to represent Binance to external stakeholders
- User-focused, data-driven approach to decision making
- Able to conceptualize and manage integrated campaigns, using both in-house resources and agency partners
- Understanding of social media and paid channels data analytics
- Entrepreneurial self-starter, high sense of ownership, able to drive agendas and execute with minimal guidance or supervision
- Additional experience in business development, partnership, government relations, strategy, startup, venture building, management consulting, or actual entrepreneurial experience is a plus
- Background or interest in the fintech and crypto space preferred
Benefits:
- Remote work arrangement
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