Demand Gen Manager
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Job Description
Demand Gen Manager generating and converting marketing leads for automotive SaaS provider. Overseeing demand generation programs and collaborating with marketing and sales teams for optimized performance.
Responsibilities:
- Generate qualified marketing leads through new paid, owned and earned channels to support aggressive growth plans
- Optimize and expand existing channels to generate more leads, improve conversion rates and ROI
- Identify and test new Demand Gen channels and programs that drive new leads
- Manage outside partners who help execute specific paid advertising campaigns
- Create nurturing program to move leads through the funnel from MQL to SQL
- Work with the BDR team to convert leads into sales meetings/sales leads, collaborating on sequence creation, lead tracking and performance
- Work with Marketing Ops to report on and identify areas for conversion improvement
- Measure, analyze, and report on demand gen channel performance and ROI
- Continuously test and iterate to improve conversion rates and pipeline velocity
- Manage budget allocation across demand gen programs and channels
Requirements:
- 5+ years experience in Marketing Demand Gen in B2B high growth SaaS
- Experience partnering with outside agencies to accelerate testing and execution
- Experience with content syndication platforms, trade media, and association marketing
- Experience with Google Adwords, Google Analytics, Facebook Ads & LinkedIn Ads
- Familiar with traditional and digital marketing channels, content marketing and distribution platforms, and consumer analytics.
- Experience managing marketing campaign budgets
- Understanding of lead funnels, comfortable using the language of ROI, ROAS, CAC
- Experience with Hubspot required
- Experience with SFDC required, experience with SugarCRM preferred
- Experience with WordPress, basic HTML, Zapier, Typeform preferred
- Knowledge of the automotive industry a plus. Some travel might be required.
Benefits:
- Comprehensive health, vision, and dental insurance
- Employer-paid short- and long-term disability and life insurance
- 401(k) with competitive company match
- Flexible vacation policy and 11 paid holidays
- Home office setup support
- Ongoing professional development opportunities
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