Demand Generation Lead, Revenue Operations
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Job Description
Marketing Lead focused on demand generation and revenue operations for a growing Canadian SaaS company. Collaborating with sales to improve pipeline contribution and marketing effectiveness.
Responsibilities:
- DEMAND GENERATION Own pipeline contribution as a primary KPI — build, manage, and optimize the demand generation engine across paid, outbound, and partner channels with a clear eye on MQL-to-SAL conversion, pipeline coverage, and closed-won attribution.
- Design and run multi-channel campaigns with measurable pipeline targets attached from day one — with reporting built in from the start so performance is always visible.
- Proactively identify underperforming channels and make a compelling, data-backed case for reallocation — bringing evidence and a clear point of view to every recommendation.
- Participate in a monthly marketing-spend-to-pipeline-output review: a decision meeting , not a reporting meeting — so reallocation calls get made while they still matter.
- MARKETING OPERATIONS Own the Salesforce and HubSpot stack: data integrity, lifecycle stages, lead routing, attribution models, campaign tracking, and automation workflows.
- Build and maintain revenue dashboards and pipeline forecasting models that give leadership real-time visibility into funnel health — from first touch to closed-won.
- Translate complex performance data into clear, visual narratives for executive and cross-functional audiences — making the story behind the numbers immediately accessible to any stakeholder.
- Identify and close infrastructure and data-hygiene gaps — channel access, tool categorization, renewal visibility — with a bias toward resolution over workarounds.
- Document key processes and workflows so that operational knowledge is shared across the team and doesn’t live in a single head.
- SALES COLLABORATION Work directly and consistently with SDRs and AEs — participate in pipeline reviews, align on lead quality definitions, and co-own the handoff process between marketing and sales.
- Be the marketing voice in revenue meetings: present pipeline contribution data, surface funnel gaps early, and arrive with solutions when pipeline coverage needs attention.
- Partner with sales leadership to create feedback loops that continuously improve lead quality, ICP targeting, and conversion at every stage.
- STRATEGY & CROSS-FUNCTIONAL INFLUENCE Challenge assumptions and propose new go-to-market approaches when the current playbook needs evolving — with the evidence to back the pitch and the credibility to move stakeholders.
- Evaluate, onboard, and integrate new tools into the marketing and revenue tech stack to unlock efficiency or signal intelligence that opens new opportunities. Collaborate effectively with external resources and agency partners — knowing when to leverage them and how to hold them to a clear output standard.
Requirements:
- 4–7 years of experience in demand generation, marketing operations, or revenue operations at a B2B company — ideally SaaS or tech-forward.
- Experience in the learning and development industry is a strong plus; understanding the buyer, the market, and the language of L&D gives you a meaningful head start.
- A demonstrable track record of pipeline contribution — you can point to specific programs, campaigns, or systems you built and explain exactly what they moved in terms of qualified pipeline.
- You think in funnels. You can walk from a top-of-funnel impression to a closed deal and identify every friction point and conversion rate in between.
- You make data-backed bets, track them with discipline, and adjust quickly when results diverge from the hypothesis.
- You’ve worked directly alongside sales teams — in pipeline reviews, on handoff processes, and in conversations where AEs and SDRs give honest feedback on lead quality.
- You can build a compelling, visual dashboard that makes a CFO or VP of Sales say “I actually understand what’s happening now.”
- You understand the difference between leading and lagging indicators, and you track both with equal rigor.
- You document what you build. Processes, playbooks, and system configurations are assets — and you treat them that way.
Benefits:
- Competitive compensation: CAD $120,000 - $140,000*, aligned with experience
- Opportunity to build scalable accounting foundations in a growing SaaS company
- Close collaboration with a seasoned GTM and leadership team
- Competitive pay.
- Medical, dental, vision and extended health coverage from day one.
- Unlimited PTO “You Days” when the whole company gets the day off to recharge and focus on themselves.
- Paid time off on your birthday to celebrate and enjoy a day just for you.
- Professional development opportunities through access to internal mentors and a huge library of learning and development content.
- A flexible, remote-first way of working
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