Digital Experience Manager
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Job Description
Digital Experience Manager leading Tiny Health’s microbiome-health digital experiences. Owning website reliability, Webflow migration, analytics, UX, and conversion optimization.
Responsibilities:
- Lead the strategy, design, and optimization of all digital touchpoints for Tiny Health’s health and wellness brand
- Own the end-to-end digital user journey across websites, mobile apps, and member portals
- Optimize operational efficiency for web and app platforms
- Advocate for accessible, inclusive, and user-first UX/UI design
- Oversee CMS and digital reputation touchpoints for trust, accuracy, and brand alignment
- Identify errors, edge cases, and missing details before production
- Maintain site uptime and monitoring
- Minimize and rapidly resolve critical incidents including site outages, broken checkout, and tracking blackouts
- Track KPIs using Google Analytics or Adobe Analytics
- Analyze user behavior and run CRO A/B tests to improve conversion rates and engagement
- Ensure digital pathways comply with health data privacy standards such as HIPAA, PIPEDA, or local equivalents
- Lead the migration of poweredbytiny.com and TH.com from Webflow to a code-based stack
- Protect page speed, tracking/attribution, and organic SEO/GEO traffic during the migration and brand refresh
- Partner with marketing, IT, clinical operations, and product teams on features, content updates, and online scheduling tools
Requirements:
- 5+ years in web or digital experience management
- Ideally, direct ownership of a site migration or replatform
- Direct accountability for uptime, monitoring, and incident response on a live website
- Track record designing and shipping CRO/experimentation programs built on clean hypotheses and statistically valid reads
- Strong technical fluency sufficient to evaluate developers’ work and catch problems before launch, without writing code
- Advanced familiarity with web analytics and testing tools such as GA4
- Familiarity with ad tracking and attribution systems
- Experience managing external development teams, contractors, or agencies to scope, budget, and deadline
- Excellent written communication
- Previous experience in a fast-paced startup environment
- Preferred: work experience in DTC health/wellness companies
- Preferred: experience working remotely, with proficiency in Slack
- Preferred: self-directed, proactive, and comfortable with ambiguity
- Preferred: experience in DTC/e-commerce or consumer health and wellness
- Preferred: working knowledge of HTML, CSS, and JavaScript sufficient to scope and QA developer work
- Preferred: proficiency in Slack
Benefits:
- Remote-first work arrangement
- Core hours from 9am–6pm CST, shiftable by up to two hours either way
- Flexible schedule
- Fiercely protected flexibility
- Global team collaboration
- Mission-driven work
- Venture-scaled environment with rapid growth
- Remote work experience supported
- Written-first communication culture
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