Digital Growth and Optimisation Manager
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Job Description
Panel Digital Growth and Optimisation Manager overseeing digital marketing and content teams at M3, focusing on online performance and growth.
Responsibilities:
- Lead, guide, and mentor the Digital Marketing and Content teams, ensuring high performance, alignment, and professional development.
- Oversee team structure, workflow management, and resource planning to support multi-panel digital priorities.
- Build digital capabilities across the function through training, guidance, and support in emerging tools, channels, and practices.
- Own the global digital growth and optimisation strategy across all centralised panel brands.
- Develop unified frameworks for digital planning, execution, testing, and reporting across web, social, paid media, SEO, and content.
- Ensure digital strategies align with Global Panel objectives, brand guidelines, and business targets.
- Establish governance standards for digital content, channel usage, user experience, and creative quality.
- Introduce and refine digital policies, workflows, and operational guidelines for cross-functional adoption.
- Drive continuous optimisation through A/B testing, CRO frameworks, SEO enhancements, and data-driven decision-making.
- Oversee analytics, dashboards, and KPIs with a focus on acquisition, engagement, retention, and ROI.
- Identify digital performance gaps, risks, and opportunities across markets and brands, proposing actionable improvements.
- Guide teams in the use of analytics platforms, tracking tools, and reporting methodologies to ensure accuracy and consistency.
- Monitor competitor and market trends, emerging technologies, and digital innovation opportunities.
- Ensure digital outputs support broader Panel goals, including member lifecycle optimisation and brand elevation.
- Partner with design, technology and engineering teams to improve digital platforms, user experience, automation, and data flows.
- Provide strategic oversight for key digital campaigns, brand initiatives, and multi-channel content programs.
- Review and approve major digital and content deliverables to ensure consistency, quality, and strategic alignment.
- Support large-scale initiatives such as new panel launches, rebrands, market expansions, or new digital channels.
- Ensure that digital and content teams work efficiently together, maintaining cohesive messaging and impactful delivery.
- Identify opportunities to advance digital maturity through new tools, automation, personalisation, and optimisation technologies.
- Lead adoption of best practices in UX, SEO, analytics, testing frameworks, and customer journey optimisation.
- Proactively recommend new digital channels, formats, and approaches to reach and engage target audiences.
- Ensure strict adherence to brand, editorial, regulatory, and data privacy standards across digital activities.
- Promote high-quality delivery, consistency, and accuracy across all digital and content outputs.
- Maintain regular and punctual attendance and comply with all company policies and procedures.
Requirements:
- Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field.
- 7+ years of progressive experience in digital marketing, digital strategy, or digital content roles.
- Prior experience managing managers and leading multi-disciplinary digital teams.
- Experience working in B2C, healthcare, multi-market, or multi-brand environments preferred.
- Strong knowledge of analytics tools (Google Analytics, Data Studio, etc.) and SEO platforms.
- Familiarity with CMS systems, automation platforms, and experimentation tools.
- Advanced proficiency in digital marketing best practices across paid, organic, content, SEO, and social.
- Fluent English speaker with exceptional written and verbal communication skills.
- Second-language proficiency preferred but not required.
Benefits:
- No specific benefits mentioned in the job description.
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