Direct Response Copywriter – DTC E-Commerce
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Job Description
Direct response copywriter creating high-converting landing pages for a health and wellness DTC brand. Testing ad angles, CRO improvements, and copy performance across funnels.
Responsibilities:
- Write and build landing pages for new winning ad angles, ensuring full ad-to-page congruency
- Continuously test and iterate on existing landing pages, including headlines, above-the-fold sections, and CRO improvements
- Partner with media buyers and the creative team to identify which angles need dedicated pages
- Research the brand, audience, and offer deeply to write copy that converts
- Run ongoing CRO experiments and use data to inform copy decisions
Requirements:
- Proven experience in direct response copywriting for DTC, e-commerce, affiliate, or info product offers
- A track record with funnels, VSLs, or landing pages tied to real ad spend
- Comfortable working fast and iterating based on performance data
- Self-starter energy and driven to get results
- Experience writing for supplement or health/wellness offers is a plus
Benefits:
- USD Salary
- Performance-based bonus
- Full-time, remote
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