Senior Digital Experience Specialist
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Job Description
Senior digital experience specialist optimizing CRO, landing pages, and experiments for GoodRx’s U.S. prescription savings marketplace. Driving measurable growth across digital healthcare journeys.
Responsibilities:
- Define digital experience strategies for assigned business lines and manage a prioritized CRO and landing-page roadmap
- Drive continuous optimization for landing pages and merchandising modules while ensuring messaging continuity across all channels
- Design, launch, and analyze A/B and multivariate experiments using platforms such as Optimizely
- Utilize analytics tools such as Amplitude and Looker to generate actionable insights
- Act as the point of contact for CRO, landing page, and upsell development within Marketing
- Partner with Marketing and Product leads to align testing plans and designs with business objectives and product/campaign needs
- Implement repeatable AI-enabled workflows for research, content creation, and process improvement while upholding legal and brand standards
- Communicate findings, recommendations, and results to cross-functional stakeholders
- Adapt approaches based on business needs and performance data
- Review and comply with Company safety and security policies and procedures
- Remain vigilant for potential security threats and communicate concerns to the Security Team
Requirements:
- Bachelor’s degree in Marketing, Digital Media, Business, Design, or equivalent experience
- 5+ years of experience in digital experience, growth marketing, or related digital disciplines
- Proven ability to lead digital strategy and landing-page optimization across multiple channels
- Strong understanding of performance marketing and user-centered design
- Hands-on experience with experimentation platforms (e.g., Optimizely) and analytics tools (e.g., Amplitude, Google Analytics, Looker)
- Proficiency with enterprise CMS (e.g., Contentful) and project management tools (e.g., Jira, Asana, Airtable)
- Excellent analytical, project management, and stakeholder communication skills
- Experience in subscription, healthcare, or high-volume consumer digital businesses
- Demonstrated ability to build repeatable experimentation, reporting, or AI-enabled workflows that improve team speed and quality
- Experience partnering with senior stakeholders across Marketing, Product, Design, Analytics, and Engineering
Benefits:
- Annual cash bonuses or commission
- Annual equity grants for most positions
- Medical, dental, and vision insurance
- 401(k) with a company match
- ESPP
- Unlimited vacation
- 13 paid holidays
- 72 hours of sick leave
- Mental wellness programs
- Financial wellness programs
- Fertility benefits
- Generous parental leave
- Pet insurance
- Supplemental life insurance for you and your dependents
- Company-paid short-term and long-term disability
- Reasonable accommodations for candidates with disabilities during the recruiting process
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