Director, Customer Marketing
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Job Description
Director leading customer marketing for Keyfactor’s machine identity and cryptography security platform. Driving adoption, retention, expansion, advocacy, and customer insight programs.
Responsibilities:
- Define and lead Keyfactor's customer marketing strategy across adoption, retention, expansion, and advocacy, building a connected program calendar.
- Drive awareness and adoption across the installed base in partnership with Customer Success and Product Marketing.
- Build renewal and expansion programs with Revenue Marketing, Sales, and Customer Success, including cross-sell campaigns based on product whitespace and adoption signals.
- Own the customer advocacy and referral engine, including references, case studies, customer speakers, reviews, and referral programs.
- Lead and develop the community manager and connect community engagement to retention and expansion outcomes.
- Own the customer advisory board and executive engagement programs, including recruiting, agendas, and follow-through.
- Set the customer experience strategy for Keyfactor Connect and Keyfactor Tech Days with Field Marketing, Events, and Brand.
- Channel customer insight to Product and contribute structured input to roadmap and go-to-market discussions.
- Establish measurement for adoption, retention, expansion, advocacy, and community engagement.
- Lead, develop, and grow the customer marketing and community team.
Requirements:
- 8+ years in B2B enterprise marketing, with significant leadership of customer marketing, lifecycle, advocacy, or community programs.
- Proven success building retention and expansion programs in a sales-led enterprise motion, with clear measurement of revenue impact.
- Experience standing up or running customer advisory boards, executive engagement programs, or flagship customer events.
- Track record building advocacy, reference, and referral programs that supply sales, marketing, and analyst relations.
- Strong command of CRM and marketing automation data, with the ability to segment an installed base, run campaigns against it, and measure what happened.
- Experience leading and developing marketing teams, and partnering closely with Customer Success, Sales, Product, and Marketing.
- Strong written, verbal, and presentation skills, with the ability to communicate effectively across customer, field, and executive audiences.
- Experience in cybersecurity or enterprise infrastructure software is a significant advantage.
- Applicants must be legally authorized to work in the United States or Canada.
Benefits:
- Second Fridays (a company-wide day off on the second Friday of every month minus November and December due to the Holiday schedule). Please note that this benefit is subject to change.
- Comprehensive benefit coverage globally.
- Paid Parental Leave is available to new parents. Structure varies based on regional/government requirements. In regions where government-paid leave doesn’t exist, like in the U.S., the company offers generous paid parental leave, along with comprehensive adoption and fertility support.
- Competitive time off globally.
- Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
- DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
- The Keyfactor Alliance Program to support DEIB efforts.
- Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
- Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
- Monthly Talent development and Cross Functional meetings to support professional development.
- Regular All Hands meetings – followed by group gatherings.
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