Director, ECP Marketing
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Job Description
Director of ECP Marketing managing professional marketing strategies for Tenpoint's cutting-edge ophthalmic treatments. Leading execution of field-ready programs and omnichannel campaigns for presbyopia treatment.
Responsibilities:
- Partner with the VP to implement ECP marketing strategies and ensure timely execution of launch deliverables.
- Lead development and delivery of sales tools, digital assets, and practice integration materials that enable ECPs to successfully adopt Yuvezzi.
- Manage agency partners and vendors to ensure high-quality creative, efficient workflows, and alignment with brand strategy.
- Serve as the primary liaison to the field team, ensuring consistent communication, alignment on priorities, and seamless feedback loops between sales and marketing.
- Under the direction of the VP, lead execution of TenPoint’s ECP omnichannel plan—including print, digital, CRM, non-personal promotion, and website content updates.
- Coordinate with analytics and IT to ensure proper setup, delivery, and tracking of omnichannel campaigns.
- Develop and manage timelines, budgets, and agency workflows to ensure channel activations are executed on time and within budget.
- Monitor campaign performance, share insights, and recommend optimizations to improve engagement and ROI.
- Partner with Sales Leadership and the VP to develop marketing-led content for sales training programs.
- Support planning and logistics for launch meetings, field advisory councils, and regional training sessions.
- Support the VP on eCommerce launch readiness by managing marketing-related deliverables (e.g., HCP education tools, internal training, field FAQs).
Requirements:
- Bachelor’s degree required; MBA preferred
- 8+ years of experience in pharmaceutical, ophthalmic, or healthcare marketing, with a focus on field execution and product launch support
- Strong understanding of omnichannel marketing and sales enablement within a professional audience
- Proven ability to manage agencies, budgets, and timelines in a fast-paced, cross-functional environment
- Excellent organizational, communication, and project management skills.
Benefits:
- Generous medical, dental, and vision health insurance plans
- Flexible spending accounts for health and dependent care
- Short-term, long-term, and life/AD&D insurance
- Employee Assistance Program
- 20 paid vacation days, 12 paid holidays, and 12 sick days
- 401(k) Retirement Plan with 100% company match up to 4% and immediate vesting
- Hybrid work options
- Wellness Resources
- Stock Options
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