Integrated Marketing Strategist
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Job Description
Integrated marketing strategist bringing MEDHOST healthcare IT solutions to market. Developing product launches, campaigns, AI-assisted workflows, and sales enablement.
Responsibilities:
- Support go-to-market strategies and product launches for new solutions, enhancements, partnerships, and other business initiatives
- Coordinate messaging, audiences, assets, channels, and timelines
- Translate product capabilities, market needs, and complex healthcare and technology information into value propositions, differentiators, proof points, and audience-focused messaging
- Partner with R&D, Sales, Customer Success, subject-matter experts, and other stakeholders
- Develop and execute product marketing and sales enablement deliverables, including launch materials, campaign assets, webpages, presentations, sales tools, proposals, RFP/RFI content, and customer communications
- Write and edit marketing and sales communications
- Apply generative AI for research, analysis, ideation, content development, and marketing workflow improvement
- Develop and refine AI prompts and repeatable workflows
- Plan and execute integrated marketing initiatives across web, email, search, social, webinars, customer communications, and sales enablement
- Support website content, SEO, AI visibility, AEO/AIO, landing pages, and digital experiences
- Conduct market, customer, audience, and competitive research
- Analyze marketing performance, market insights, and stakeholder feedback
- Manage multiple projects from planning through completion
- Maintain the effectiveness and implementation of the MEDHOST Quality Management System and meet applicable regulatory requirements
- Perform applicable QMS procedures listed in the QMS Procedure Crosswalk
- Perform other duties as assigned
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or related field preferred, or equivalent experience
- 4+ years of progressive B2B marketing experience across product marketing, integrated marketing, digital marketing, messaging, demand generation, or go-to-market execution
- Healthcare technology, healthcare IT, enterprise technology, or similarly complex B2B experience preferred
- Familiarity with healthcare industry terminology and market dynamics preferred
- Experience supporting product launches, positioning, buyer messaging, and sales enablement
- Practical proficiency using generative AI, prompting, and AI-assisted workflows in professional marketing
- Strong writing, editing, and messaging skills
- Ability to simplify complex healthcare, technology, and business concepts for different audiences
- Demonstrated ability to execute integrated and digital marketing across web, email, search, social media, and content channels
- Experience with SEO and emerging AI visibility practices such as AEO/AIO
- Familiarity with market, audience, or competitive research
- Familiarity with CRM, marketing automation, content management, analytics, research, and other marketing technology platforms
- Proficiency with Microsoft Office applications and modern marketing productivity tools
- Ability to handle confidential information with professionalism and discretion
- Strong analytical and problem-solving skills
- Strong collaboration, communication, and relationship-management skills
- Strong project-management and organizational skills
- High attention to detail and commitment to accuracy
- Ability to independently execute work within established strategic direction
- Adaptability, curiosity, and willingness to develop new capabilities as marketing practices and technology evolve
Benefits:
- Plenty of opportunities to grow your career
- Comprehensive medical, dental, vision, STD, LTD, FSA benefits
- 3 weeks of vacation plus 5 personal days to recharge
- 401K and Life insurance benefits
- Employee stock ownership and RRSP program
- A chance to give back through community involvement
- Flexible work arrangements to suit your lifestyle
- Casual work environment
- Comprehensive benefit package
- Additional perks
- Award-winning culture
- Opportunity to learn
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