Email & Lifecycle Marketing Manager
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Job Description
Senior lifecycle marketer driving global email strategy and automation for MGID's native advertising platform. Building HubSpot journeys, segmentation, personalization, and inbound marketing flows.
Responsibilities:
- Develop and continuously improve MGID's global email marketing strategy
- Plan and execute communication across lead nurturing, client activation, product adoption, retention, reactivation, upsell and cross-sell, product announcements, educational communication, newsletters, webinars and events, and regional and global marketing campaigns
- Build communication journeys for Advertiser and Publisher audiences and other relevant MGID audiences
- Define and monitor email and lifecycle marketing performance
- Track delivery rate, open rate, CTR, reply rate, unsubscribe rate, conversion rate, activation, reactivation, and engagement by audience and lifecycle stage
- Run experiments around subject lines, messaging, content, timing, frequency, segmentation, personalization, and automation logic
- Analyze results and recommend improvements
- Build and optimize automated marketing workflows using HubSpot and other available tools
- Create automated nurture sequences, trigger-based campaigns, lifecycle communication, event communication, re-engagement flows, client activation journeys, inbound follow-up workflows, and behavioral communication
- Work with Sales, Operations, and other stakeholders when CRM structure, integrations, or data architecture changes are required
- Develop audience segmentation based on lifecycle stage, client type, geography, industry, product interest, previous activity, campaign engagement, behavioral signals, and commercial potential
- Improve communication relevance through personalization and granular audience targeting
- Support automation of MGID's inbound flows for Publishers and Advertisers
- Improve lead follow-up, lead nurturing, segmentation, qualification, automated communication before Sales engagement, communication after initial Sales contact, and re-engagement of unconverted leads
Requirements:
- 4+ years of experience in email marketing, lifecycle marketing, CRM marketing, or marketing automation
- Strong hands-on email marketing experience in a B2B environment
- Experience building automated and trigger-based marketing journeys
- Good practical knowledge of HubSpot, including workflows, lists, segmentation, properties and campaign automation
- Experience with lifecycle marketing, lead nurturing, activation, retention or reactivation programs
- Strong understanding of segmentation, personalization, and behavioral communication
- Strong analytical skills and ability to optimize communication based on data
- Ability to independently identify opportunities and turn them into marketing initiatives
- English proficiency at Upper-Intermediate level or higher
- Experience with global or multi-market campaigns is a plus
- Ability to work cross-functionally with Product Marketing, Content, Design, Sales, and regional teams is a plus
- Experience with AI tools and LLM-based marketing automation is a plus
- Hands-on experience with Make, Zapier, n8n, CRM enrichment tools, APIs, integrations, or webhooks is a plus
- Experience with B2B SaaS, AdTech, MarTech, or other global B2B environments is a plus
- Experience with multichannel lifecycle marketing is a plus
- Understanding of lead scoring, behavioral signals, segmentation, and database hygiene is a plus
- Experience with email deliverability and knowledge of GDPR, CAN-SPAM, consent, and unsubscribe requirements is a plus
- Experience with campaign localization, A/B testing, and lifecycle marketing documentation is a plus
Benefits:
- Remote work arrangement
- Opportunity to work with global email marketing and lifecycle communication
- Work with cross-functional teams and regional teams
- Exposure to AI tools and LLM-based marketing automation
- Work with HubSpot, Make, Zapier, n8n, CRM enrichment tools, APIs, integrations, and webhooks
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