Director, Influencer
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Job Description
Director leading VaynerMedia’s EMEA creator, affiliate, influencer, and talent campaigns. Overseeing strategy, operations, team development, production quality, client pitches, and creator-economy opportunities.
Responsibilities:
- Help oversee the EMEA CAIT team, covering Creators, Affiliates, Influencers, and Talent, with priority markets UK and Germany.
- Report to the VP of CAIT EMEA, with a dotted-line relationship to the SVP, CAIT at VaynerX.
- Set standards from initial brainstorm through final assets, ensuring output is relevant, high quality, optimised for views, creatively effective, and commercially safe.
- Oversee strategy and operations for sourcing diverse creators and talent for clients’ brand channels and related initiatives.
- Integrate the external CAIT network into AIM (Analyse, Ideate, Make) and PAC (Platforms, Algorithms, Culture) workflows to drive Production Excellence.
- Lead key accounts, driving efficiencies and proactive problem solving across SMA’S, CAIT, Production, Live Shopping, Experiential, and incremental ideas.
- Partner with Client Partnerships, Strategy, and Creative leadership to architect CAIT-led campaigns and translate brand concepts into casting strategies.
- Train the team to proactively pitch CAIT-led concepts and position CAIT as a strategic internal and external partner.
- Define and enforce excellence standards, including the distinction between "Creator as Talent" and "Veditor".
- Establish virtual directing frameworks and training to guide creator talent toward performance metrics and optimisation.
- Manage and develop the CAIT team, training them as Casting Directors and Producers.
- Oversee end-to-end CAIT operations, including systems for contract negotiations, payment processing, and project timelines.
- Monitor financial health and optimise workflows to reduce revisions and deliver high-volume assets at workable margins.
- Act as escalation point for negotiations and usage-rights issues, protecting the agency and clients from liability.
- Serve as VaynerMedia’s internal CAIT subject matter expert and advise Creative and Strategy teams on creator scope and trends.
- Represent VaynerMedia at industry panels, events, and new business pitches.
- Turn creator-economy trends into actionable business opportunities for clients.
Requirements:
- 7-10 years of experience in social media, creative advertising, or talent management
- Creative/Operator Hybrid: You have the taste level to improve a piece of creative work and the operational brain to manage the budget and timeline behind it.
- The Seller Mindset: You are comfortable in a room with clients, articulating the business value of creators and defending creative decisions.
- Practitioner Empathy: You understand the friction points of making content (because you’ve done it) and can build workflows that remove barriers for both the creator and the agency.
- Servant Leadership: You work for your team, not the other way around. You are responsible for creating an environment that fosters health, development, and inclusivity.
- Emotional Intelligence: You catch stress, fear, and anxiety in your team and convert it into practical optimism. When you need an outlet, you let it flow up, never down or across.
- Recruiting Partner: You actively partner with recruiting to support Vayner’s talent practices and build the best possible team.
- Clouds and Dirt: You are a practitioner who balances high-level strategy (clouds) with execution (dirt).
- Social-First Lens: You are accountable for carrying out your role with a social-first mindset, ensuring all output meets the Vayner standard of excellence.
- Ownership: You take responsibility for actions and impact, pointing thumbs (at yourself) and not fingers (at others).
- Kind Candor: You deliver feedback that is clear, direct, fair, and empathetic.
- Persuasion & Clarity: You can lead complex conversations and presentations at a moment’s notice, delivering messages in a clear, authentic way to get buy-in from stakeholders.
- Navigating Difficulty: You prioritise and navigate difficult conversations effectively.
- "Yes, And": You practice a mindset where all voices are valuable.
- Change Management: You help guide teams through change, collaborating with senior levels to share what’s working and accelerate growth across the company.
- Risk Taking: You identify opportunities for junior team members to take risks and give them permission to challenge themselves.
- Must be authorised to work in Germany.
Benefits:
- Unlimited Holiday + 1 Day Birthday Leave
- YuLife (online discount platform)
- Enhanced Parental Leave
- Unlimited Coaching sessions, which can be private and team class sessions
- Cycle to work scheme
- Employee Assistance Program (Financial, Mental and Physical Wellbeing)
- Cash Plan with Medicash - Level 1 cover, option to add partner, 4 children can be added for free
- Virtual GP, Skinvision, 24/7 Health and Stress Helplines, Discounted Gym, Medicash Extras
- 2 weeks Work From Anywhere
- Life Assurance
- Income Protection
- Group Personal Pension
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