Influencer Marketing Manager – Mid
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Job Description
Influencer Marketing Manager driving YouTube and Instagram campaigns for NordVPN, a cybersecurity company. Managing creator partnerships, paid social optimization, revenue targets, and campaign performance analytics.
Responsibilities:
- Own a quarterly billings target and consistently hit or exceed it through campaign planning and execution
- Build and maintain creator relationships across YouTube, Instagram, and other social media platforms
- Identify and engage new influencers, respond to inbound leads, and negotiate rates and terms to maximize ROI and billings
- Run paid social campaigns using influencer-generated content, including whitelisting, dark posting, and performance optimization
- Track pipeline and revenue performance weekly, owning results and learning from performance
- Manage campaign operations, including reporting, invoicing, budget tracking, and performance analytics
- Explore growth opportunities through market research, new market strategies, industry trends, and creative campaign ideas
- Collaborate with the wider marketing team to align influencer strategies across channels
Requirements:
- Strong understanding of digital marketing with a focus on influencer marketing
- Results-driven mindset, motivated by targets and measurable outcomes
- Previous experience owning a revenue, billings, or sales KPI is a strong plus
- Strong negotiation skills with a proven ability to close deals and drive revenue
- Ability to analyze data and present results
- Proven track record with YouTube and Instagram campaigns, including hands-on influencer collaboration experience
- Fluent in English and Italian
- Up-to-date knowledge of YouTube’s and Instagram’s top creators
- At least 2 years of experience in influencer marketing
- Experience working with YouTube influencers
Benefits:
- Work alongside global experts building cybersecurity tools impacting millions of users
- Extensive online and offline training programs and other learning resources
- Mentorship and career-switch opportunities
- Work from any location
- Online workouts led by Physical Well-Being experts
- Free psychologist consultations
- Dedicated mental health events
- Premium access to Calm, Headspace, and Mindletic
- Birthday, anniversary, wedding, and new-family-member gifts
- Nord Security celebrations, team-building, and knowledge-sharing events
- Company getaway abroad with activities, live concerts, and workshops
- Bonus offered
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