Influencer Marketing Manager – Creator Outreach
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Job Description
Influencer Marketing & Creator Outreach Manager building partnerships for a fast-growing footwear and accessories brand. Managing campaigns, budgets, creator relationships, and ROI across Instagram and TikTok.
Responsibilities:
- Identify and source creators across Instagram and TikTok aligned with the brand’s aesthetic, audience, and marketing objectives
- Evaluate creators based on content quality, engagement, audience fit, and brand alignment
- Conduct creator outreach and maintain a pipeline of potential influencer partnerships
- Coordinate influencer gifting campaigns and paid partnerships from concept through execution
- Manage campaign timelines, deliverables, approvals, product shipments, and content schedules
- Coordinate with Marketing, Creative, E-commerce, and Operations teams to launch campaigns on time
- Manage multiple influencer campaigns simultaneously
- Own influencer campaign budgets and track campaign spend
- Monitor campaign ROI using engagement, conversions, affiliate sales, revenue, and return on influencer investment
- Serve as the primary point of contact for creators and build long-term relationships
- Negotiate collaboration terms within established guidelines
- Track campaign performance, creator partnerships, budgets, deliverables, deadlines, and results
- Monitor influencer marketing trends, creator behavior, competitors, and emerging partnership opportunities
- Recommend creators, collaborations, campaign concepts, and optimization opportunities
Requirements:
- 2+ years of experience in influencer marketing, creator partnerships, affiliate marketing, PR, or social media
- Experience managing influencer gifting and/or paid partnership campaigns
- Experience sourcing and recruiting creators across Instagram and TikTok
- Experience managing multiple influencer campaigns and partnerships simultaneously
- Experience with fashion, beauty, lifestyle, or DTC consumer brands strongly preferred
- Excellent written communication and relationship-building abilities
- Strong organizational and project management skills
- Ability to evaluate creators based on content quality, audience alignment, engagement, and brand fit
- Strong understanding of Instagram and TikTok creator ecosystems
- Experience managing influencer campaign budgets and evaluating engagement, conversions, affiliate sales, revenue, and ROI
- Hands-on experience with influencer marketing platforms such as GRIN, Aspire, CreatorIQ, Upfluence, or similar
- Comfort using Google Workspace and AI-powered productivity tools
- Familiarity with Shopify considered a plus
- Must be available to work 9:00 AM–5:00 PM EST aligned with U.S. business hours
- Resume must be submitted in English and PDF format
- Must complete the application form and record a video showcasing skill sets
Benefits:
- Remote work
- Opportunity to take ownership of influencer marketing and creator outreach for a fast-growing footwear and accessories brand
- Hands-on role with influencer partnerships, campaigns, budgets, and performance measurement
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