Influencer Marketing Lead
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Job Description
Influencer Marketing Lead scaling Aftershoot’s AI photography creator program, primarily across US audiences. Owning strategy, budget, partnerships, measurement, and a growing executive team.
Responsibilities:
- Own Aftershoot's global influencer and creator marketing strategy end to end, with the US as the primary market
- Own and allocate the annual creator budget, defend spending decisions, sunset ineffective investments, and increase investment in successful initiatives
- Build and maintain creator partnerships across YouTube, Instagram, and TikTok
- Develop recurring partnerships, ambassador structures, and long-term creator relationships
- Build attribution and incrementality measurement, including cost per trial and paid conversion by creator
- Negotiate rates, deliverables, exclusivity, usage rights, and whitelisting arrangements
- Brief creators, manage timelines, and ensure content is delivered
- Hire, manage, and coach 2–3 Influencer Marketing Executives
- Collaborate with Growth, Content, Product Marketing, and Design
- Plan and run creator activity around Black Friday and major product launches
- Explore affiliate, community, events, and podcast partnerships
Requirements:
- 5–8 years in influencer, creator, or partnerships marketing, at an agency or in-house
- At least 2 years setting strategy rather than only executing campaigns
- Direct experience managing a meaningful creator budget and explaining spending and returns
- Experience working with US or international creators
- Comfort operating across time zones
- Excellent spoken and written English
- Strong negotiation instincts
- Comfort analyzing campaign performance and return on investment
- Working knowledge of creator tooling and affiliate platforms such as GRIN, CreatorIQ, Modash, Upfluence, Aspire, Impact.com, or PartnerStack
- Bias toward action and ability to test and optimize live campaigns
Benefits:
- Full ownership of a function from day one, with a seven-figure budget and no legacy playbook to inherit
- Direct line to leadership and real influence over how Aftershoot grows
- A global creator community in a category people are genuinely passionate about
- The chance to build a team around you as the program scales
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