Director, Product Marketing – Network Detection and Response
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Job Description
Driving demand for Trellix Network Detection and Response product marketing while collaborating across functions and creating resonant messaging.
Responsibilities:
- Be an expert on your buyers’ problems and key value drivers.
- Understand their decision-making process, including how they evaluate critical capabilities and competitive alternatives.
- Craft messaging source documents that serve as the single source of truth for all internal and outbound messaging.
- Craft resonant stories to help underscore our thought leader position in the market; contribute regularly via internal sales enablement, our corporate blog, customer-facing webinars, and social media outlets.
- Collaborate with our global demand team and regional field marketing to content aligned to the buyers’ journey and develop programs to drive awareness and demand.
- Evangelize your product story to direct and partner sales teams.
- Develop sales tools needed to support and accelerate the selling process.
- Work with sales engineering to develop demos that bring our story to life.
- Craft and deliver compelling presentations for both internal and external, online and in-person events that drive awareness, understanding and demand for email as well as a new, paradigm-shifting service offering.
- Drive analyst relations content to support building deeper relationships with key industry influencers through briefings, inquiries, and strategy sessions.
Requirements:
- Bachelor’s degree in marketing or a technical field is required, MBA desirable
- Minimum 10 years’ product marketing in Network Security; NDR preferable
- Pragmatic Institute or PMA certification highly desirable.
- Strong content development background: writing samples will be requested during the interview process
- Persuasive storyteller who presents with creativity and energy
- Ability to travel, less than 20% of the time
Benefits:
- Retirement Plans
- Medical, Dental and Vision Coverage
- Paid Time Off
- Paid Parental Leave
- Support for Community Involvement
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