Director, Product Marketing
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Job Description
Director of Product Marketing at Assurant overseeing product/lifecycle marketing strategy for Global Auto portfolio. Collaborating with cross-functional teams to guide alignment and execution of key initiatives.
Responsibilities:
- Define and evolve product value propositions, positioning, and messaging for key audiences—including consumers, vehicle and equipment dealers, and other partners who sell our products.
- Leverage customer insights, performance data, market trends, and competitive analysis to shape messaging and support growth objectives.
- Collaborate with Product, Sales, Research, CX, Analytics, and other stakeholders to gather inputs and translate them into clear, compelling narratives.
- Lead the development and execution of integrated go‑to‑market strategies for new product launches and enhancements.
- Build and maintain sales and marketing enablement materials such as presentations, one‑pagers, videos, and collateral.
- Support affinity and strategic partner brands with product marketing strategy, guidance, and deliverables.
- Ensure all materials meet brand standards while identifying and communicating unique requirements within the Auto and Commercial Equipment lines.
- Partner closely with Sales and Product teams to develop materials that improve product understanding, adoption, and conversion across both consumer and dealer channels.
- Lead multi‑workstream initiatives spanning Marketing, Creative Services, Product, Operations, and Technology.
- Manage legal and compliance review cycles for all marketing deliverables.
- Represent Marketing in national client implementations, supporting collateral needs, review processes, and client communication.
Requirements:
- Bachelor’s degree in marketing, Business, or a related field.
- A minimum of 10 years of progressive product marketing experience, ideally supporting complex product portfolios or multi‑channel environments.
- Proven ability to lead large, cross‑functional initiatives with minimal oversight, driving clarity and execution across diverse stakeholder groups.
- Experience developing marketing materials across a wide range of channels, platforms, and formats (digital, print, sales enablement, training, etc.).
- Strong analytical and storytelling capabilities, with a track record of leveraging data to guide decisions and successfully manage major product launches.
- Highly proficient working in a Windows-based environment and using Microsoft 365 tools, including Outlook, Word, Excel, PowerPoint, Teams, SharePoint, and OneDrive.
- Experience with Monday.com (project management), Bynder or similar digital asset management platforms, and Adobe Acrobat Pro.
Benefits:
- Comprehensive health, dental, and vision insurance day one of employment.
- 401(k) with company 6% match.
- Paid time off, holidays, and volunteer days.
- 100% virtual work from home environment with semi-annual opportunities to meet in person.
- Professional development programs.
- Employee wellness programs and mental health resources.
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