Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager at Miter shaping modern software solutions in construction industry. Driving product launches and marketing strategies to elevate brand presence and customer engagement.
Responsibilities:
- Own go-to-market for new and relaunched products end-to-end — from roadmap alignment and launch planning to internal readiness, GTM campaign development, and external launch execution
- Build and maintain a launch calendar and milestone framework, defining timelines and criteria for launching products confidently internally and externally
- Create all launch assets — positioning and messaging, product pages, one-pagers, email campaigns, press releases, customer stories, and video assets — going hands-on in Figma when needed
- Shepherd cross-functional launch readiness, including the criteria for when a product is ready, internal docs and templates, and materials that help sales sell new products
- Own Miter's core messaging and positioning, including how we differentiate and tell our story across audiences and channels
- Build customer marketing and expansion programs including cross-sell campaigns and automated upsell sequences
- Own competitive intelligence and audience segmentation — and track what matters: launch pipeline, demo requests, and expansion ARR
Requirements:
- 5+ years in B2B SaaS marketing with a strong track record developing messaging and positioning for specific audiences
- Proven experience running product launches end-to-end and orchestrating multi-channel go-to-market efforts across product, sales, and marketing
- Research and synthesis chops — you extract signal from customer conversations, competitive landscapes, and internal data to inform strategy
- Strong writing and storytelling skills; you turn product functionality into messages that resonate with real buyers
- Analytics fluency — you define and track KPIs like launch impact, expansion ARR, and win/loss trends
- Comfortable using AI to scale content production and marketing workflows
- Nice to have: experience in vertical SaaS, construction, or workforce/payroll
Benefits:
- Competitive Compensation: We offer competitive (well above “market”) salary, commission, and equity packages.
- Medical Insurance: Comprehensive medical, dental, FSA, vision plans to suit you and your family’s needs.
- 401(k) Retirement Plan: Company-matched contributions to help you plan for your future.
- Unlimited PTO: Take the time you need to recharge and be your best self.
- Parental Leave: Generous 16-week paid leave for all parents, including adoptive and foster parents.
- Learning & Development: We offer every employee an annual educational allowance to explore external professional development.
- Office Extras: Snacks, coffee, lunch, and commuter benefits for in-office Mitosaurs.
- Community: Multiple company-wide and team-specific off-sites per year.
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