BaaS GTM Manager
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Job Description
BaaS GTM Manager owning full sales cycle at Wirex for commercial partnerships in fintech and crypto. Nurturing partner relationships and collaborating with cross-functional teams for success.
Responsibilities:
- Proactively source and qualify inbound and outbound leads across fintech, payments, crypto, and Web3 verticals
- Own the full sales cycle: outreach, discovery, proposal development, negotiation, and closing
- Build and maintain a healthy, accurately forecasted pipeline in HubSpot CRM
- Develop tailored commercial proposals including pricing structures, interchange revenue-share models, and integration scopes
- Serve as the primary point of contact for assigned partners, ensuring high satisfaction and retention
- Conduct regular business reviews and identify upsell and cross-sell opportunities, additional card programs, new payment rails, wallet infrastructure
- Build trusted relationships with partner stakeholders from technical leads to C-suite
- Work closely with Product, Compliance, and Engineering to translate partner requirements into actionable deliverables
- Manage partner onboarding and integration tracking via Jira
- Prepare and present commercial materials, pitch decks, and call briefs with the BaaS leadership team
- Maintain accurate, up-to-date records in HubSpot, deal stages, contacts, and activity logging
- Use AI tools (including Claude) to accelerate research, content drafting, and operational efficiency
- Attend and represent Wirex at relevant industry events and conferences
Requirements:
- Minimum 3 years in a commercial or business development role within fintech, payments, or Web3, with a clear track record of closing B2B partnerships
- Solid, demonstrable understanding of Web2 financial infrastructure (neobanks, payment processors, card issuers) AND Web3 business models (crypto exchanges, DeFi, wallet providers)
- Experience with card issuing, programme management, BaaS, or embedded finance, either selling it or operating within it
- Working knowledge of payment rails: SEPA, SWIFT, ACH, Push-to-Card
- Familiarity with compliance and regulatory frameworks for payments and digital assets in the EU/EEA, and ideally Southeast Asia or the USA
- Proficient with HubSpot CRM and comfortable with project management tooling (Jira or equivalent)
- Strong written and verbal communication: professional proposals, executive presentations, commercial emails
- Self-starter who operates with high autonomy in a remote-first environment
- Direct experience with stablecoin infrastructure, USDC, USDT, on-chain settlement, on/off-ramps
- Understanding of external authorisation flows, KYC/KYB processes (e. g., SumSub), or API-driven partner integrations
- An existing network of relevant contacts across the BaaS, embedded finance, or crypto infrastructure space.
Benefits:
- Competitive salary commensurate with experience
- Generous vacation allowance + Public Holidays
- Paid Charity Day
- Remote working and flexible hours
- Annual Training Allowance
- Significant opportunity for career growth at a leading fintech
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