Growth & GTM Manager
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Job Description
Growth & GTM Manager at Subquadratic, an AI infrastructure company scaling user awareness, acquisition, and performance. Executing growth initiatives in early-stage environments with a focus on experimentation.
Responsibilities:
- Own Growth & Funnel Optimization
- Drive user acquisition and conversion across paid, organic, lifecycle, and product-led growth channels.
- Continuously test and optimize messaging, landing pages, CTAs, onboarding flows, and conversion funnels.
- Execute GTM Campaigns
- Support product launches and GTM initiatives from strategy through execution.
- Coordinate campaigns across web, email, paid, content, and social channels to drive awareness and pipeline growth.
- Lifecycle & Email Marketing
- Build and optimize lifecycle marketing programs including onboarding, nurture, activation, and re-engagement campaigns.
- Manage segmentation, automation, and performance tracking across email workflows.
- Landing Pages & Conversion
- Own landing page strategy and execution, including testing, messaging, UX recommendations, and conversion optimization.
- Partner with design and engineering to quickly launch and iterate on experiments.
- Performance Marketing
- Manage and optimize paid campaigns across channels including Google, LinkedIn, X, Meta, and other emerging platforms.
- Monitor CAC, conversion rates, attribution, and ROI to improve campaign performance.
- Analytics & Experimentation
- Track and analyze key funnel metrics and growth KPIs.
- Build reporting dashboards, identify opportunities, and run structured A/B tests to improve acquisition and activation performance.
- Marketing Operations & Tooling
- Help build and maintain the marketing tech stack and operational processes needed to scale growth efficiently.
Requirements:
- 3–6+ years of experience in growth marketing, performance marketing, lifecycle marketing, demand generation, or GTM roles at a startup or high-growth tech company
- Strong understanding of full-funnel growth strategy and conversion optimization
- Experience managing landing pages, paid campaigns, email marketing, and marketing automation workflows
- Analytical and data-driven mindset with experience measuring campaign and funnel performance
- Comfortable operating in ambiguity and moving quickly in fast-paced startup environments
- Strong project management and cross-functional collaboration skills
- Experience with modern marketing and analytics tools
- Bonus: experience marketing technical products, AI products, developer tools, or infrastructure platforms.
Benefits:
- Competitive base salary
- Performance-based bonus aligned with company and growth goals
- Equity participation
- Comprehensive health, dental, and vision coverage
- Company provided MacBook computer
- Unlimited time off
- Flexible work environment.
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