Senior Director, Brand and Product Marketing
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Job Description
Senior Director leading brand and product marketing efforts for Ting's innovative fire prevention technology. Building brand strategy and managing product marketing initiatives to enhance customer engagement.
Responsibilities:
- Own and evolve Ting's brand strategy, positioning, and messaging
- Define and protect our brand identity, voice, and visual standards across all touchpoints
- Lead competitive positioning and differentiation in InsurTech and connected home
- Partner with Growth and Partner Marketing to keep brand consistent while enabling channel-specific execution
- Lead development of strategic decks and materials for executive, investor, and partner audiences
- Partner with Product to turn the roadmap into compelling customer-facing narratives
- Own product positioning, value propositions, and go-to-market strategy for Ting
- Lead product marketing launches, feature announcements, and supporting campaigns
- Own the Ting website and partner with Product on the mobile app experience, including messaging, structure, and conversion
- Drive continuous improvement through testing and iteration
- Lead creative strategy and oversee execution across brand, performance, and partner channels
- Own content strategy across owned channels: blog, social, email, and educational content
- Manage agency partnerships with clear briefs, accountability, and performance standards
Requirements:
- 10+ years of experience in brand marketing, product marketing, or integrated marketing leadership
- A track record of building and evolving brand strategy for consumer or B2B2C products
- Experience leading product marketing, including positioning, launches, and competitive strategy
- Strong creative judgment with experience directing agencies and internal creative teams
- Experience owning website and mobile app strategy and optimizing digital experiences
- Excellent written and verbal communication skills
- Experience managing PR agencies and earned media strategy
- A history of leading and developing high-performing teams
- Comfort working in fast-paced environments where things aren't always perfectly defined
- Experience in IoT, InsurTech, connected devices, or home services is a plus.
Benefits:
- Competitive compensation
- Comprehensive benefits
- Professional development opportunities
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