Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager driving go-to-market execution for AI agent platform at Hatch. Partnering across teams to influence product development and customer acquisition strategies.
Responsibilities:
- Drive GTM planning and execution for new Hatch feature launches
- Maintain a deep understanding of the competitive landscape, industry trends, and customer needs
- Assess market needs and conduct research to influence new product development
- Develop differentiated narratives for customer acquisition and product adoption
- Partner with Enablement, Sales, AMs, and Solution Engineers to ensure product adoption
- Share market insights to develop deeper empathy for customers
- Be a strategic partner for Growth, Event, and Customer Marketing leads
- Build and maintain persona-level messaging frameworks
- Track and synthesize win/loss data, produce battle cards and sales talk tracks
- Treat AI as a multiplier in your day-to-day
- Evolve your scope as the team and business grow
Requirements:
- 5+ years of product marketing experience at a B2B company
- Strong competitive intelligence instincts
- Working command of AI tools
- A builder's mindset
- Experience in SaaS and Home Improvement / Home Services industry a bonus
Benefits:
- Full medical, vision, and dental
- 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
- 12 paid holidays, plus one floating holiday
- Up to 14 weeks of parental leave
- Monthly wellness subsidy
- Work from home reimbursement
- Flexible spending account
- 401(k) retirement savings plan
- Employee stock purchase plan
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