Senior Product Marketing Manager – Public Sector
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Job Description
Senior Product Marketing Manager at Snowflake focusing on messaging and go-to-market strategies for the public sector. Collaborating cross-functionally to drive awareness and adoption of AI & Data capabilities in government and education.
Responsibilities:
- Develop and manage messaging for new entities and subsidiaries, ensuring consistency with the overall brand.
- Develop, create and implement go-to-market strategies for Snowflake Public Sector with an emphasis on strategic growth areas (DoW and Federal Government/Intelligence sectors)
- Build and maintain relationships with key stakeholders within the Department of War and Federal Government to understand their needs and position our solutions effectively.
- Conduct ongoing competitive analysis and account research to identify opportunities and challenges in the public sector landscape with an emphasis on Department of War and Federal Government sectors
- Strengthen the connection between marketing and sales for events, maximizing engagement and lead conversion at industry-specific conferences and forums.
- Develop GTM campaigns that align with strategic events and milestones, focusing on maximizing Snowflake’s impact and positioning within the US Public Sector.
- Collaborate with sales, marketing, and product teams to ensure that strategies are effectively executed and communicated.
- Establish key performance indicators (KPIs) to measure the effectiveness of go-to-market strategies and messaging.
- Work closely with key public sector industry associations (AFCEA, AUSA, GSOF, Navy League, and more) to establish a programmatic technology provider relationship for the Federal Government
- Establish Snowflake and its combined solution with ClearQuery as a market leader in key mission areas relevant to Public Sector decision makers
Requirements:
- 6+ years of experience in public sector product marketing or related experience
- Proven ability to lead and create strategic marketing plans, including go-to-market strategies, positioning, and messaging tailored to complex, highly regulated industries
- Exceptional written communication skills and ability to synthesize complex information into clear and concise presentations and plans that resonates with executive-level audiences and technical audiences
- Strong leadership capabilities with experience in guiding cross-functional teams, influencing stakeholders, and driving projects to successful completion in a collaborative manner
- Ability to think big and re-imagine how Snowflake can deliver value to customers in collaboration with our partner ecosystem
- Passion for understanding customer needs and the ability to translate those needs into impactful marketing programs and initiatives
- BA/BS, MBA preferred
Benefits:
- Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data
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