Divisional Vice President
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Job Description
Regional sales executive leading distributor-driven growth for good2grow, a children’s beverage company. Managing teams, P&L, forecasting, retail execution, and strategic customer relationships across the North region.
Responsibilities:
- Lead a large, multi-level regional sales team through a direct store delivery distributor network
- Drive good2grow sales and growth across the assigned geography
- Execute the business plan and achieve assigned targets and objectives
- Drive distributor operational excellence across existing and new business
- Lead relationships with distributor brand managers, sales leaders, and ownership
- Develop and maintain relationships with good2grow account teams and the Vice President of National Accounts
- Develop, implement, and maintain annual distributor business planning and fiscal budgeting
- Manage regional P&L and SG&A budgeting while delivering volume and market-share objectives
- Lead monthly and quarterly joint business alignment meetings and review KPIs and scorecards
- Own accurate and timely sales forecasting for the assigned region and customers
- Lead distributor training, sales meeting presentations, distributor work-withs, and senior-level meetings
- Lead customer-focus processes and resolve customer problems in partnership with cross-functional teams
- Develop larger chains, local chains, and independent markets
- Penetrate new and void accounts using good2grow data, analytics, and distributor resources
- Increase store presence through shelving and multiple points of interruption
- Grow the number of good2grow SKUs available in the market
- Develop selling skills within the team and manage third-party broker resources
- Drive team usage of VIP Karma and Microsoft Viva Engage to track and execute store visits
- Coordinate promotional execution, distribution opportunities, Attack and Defend reporting, and store-level objectives
- Collaborate with National Accounts, Business Insights and Analytics, Finance, Customer Service, and Trade Accounting
- Direct and manage employee activity; coach, mentor, and develop staff
- Conduct performance reviews and individual development plans
- Foster teamwork, inclusion, and collaboration through regular meetings and leadership by example
- Complete administrative duties, communication recaps, distributor follow-ups, and weekly regional communications
- Manage chargebacks, deductions, unsalable products, logistics, expenses, POS inventory, scorecards, and planner updates
- Lead special projects and initiatives as assigned
Requirements:
- Candidates must reside in TN, NC, VA, WV, PA, DC, MD, DE, NJ, CT, RI, NY, MA, NH, VT, or ME
- Bachelor’s degree or equivalent experience
- 15+ years of sales, merchandising, direct store delivery, or supplier sales experience
- Consumer packaged goods industry experience preferred
- 5+ years of sales leadership experience leading a multi-level team
- Strong analytical mindset, decision-making, and problem-solving skills
- Ability to influence and communicate clearly and concisely across varying audiences
- Strong Excel and PowerPoint skills
- Time management and project management skills
- High level of organization, enthusiasm, and attention to detail
- Skilled in Microsoft Office
- Skilled at presenting in front of groups and senior leadership
- Strong background in data analysis
- Ability to lift up to 50 lbs
- Ability to travel 50% of the time
- Beverage industry experience preferred
- Experience with Direct Store Delivery Systems preferred
- National Key Account experience preferred
Benefits:
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) with company match
- Health Savings Account
- Flexible Spending Account
- Short and Long Term Disability with salary continuation
- Robust Parental Leave Policy
- Life Insurance
- 12 Paid Holidays
- Generous Paid Time Off package
- Community involvement and employee engagement initiatives
- Remote workforce support and connectivity
- Work-life balance culture
- Flexible and inclusive work culture
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