DTC E-Commerce Marketing Manager
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Job Description
DTC marketing manager owning full-funnel demand generation for a growing matching bridal-ring e-commerce business. Leading specialists, paid media, lifecycle marketing, CRO, promotions, and AI-enabled execution.
Responsibilities:
- Own the day-to-day marketing function across paid advertising, email and SMS, organic social, promotions, site conversion, and inbound lead follow-up
- Set marketing priorities and connect marketing channels into one funnel
- Own marketing strategy, promotional calendar, weekly performance reporting, conversion experiments, and creative direction
- Lead a small team of specialists across outbound sales, email and SMS, organic social, and design
- Write briefs, maintain execution standards, and provide direction and critique
- Manage the inbound sales pipeline without personally making sales calls
- Co-pilot paid campaigns with a test budget and expand paid media ownership based on performance
- Execute hands-on when testing initiatives or addressing gaps, then hand off or automate work with AI
- Identify and brief site and CRO changes for implementation by the development team
- Evaluate performance using ROAS, CAC, AOV, contribution margin, and GA4
- Consider sample sizes when evaluating marketing data and experiments
- Use Claude or equivalent AI tools for daily marketing execution and automation
- Work directly with the CEO
Requirements:
- 4–8 years of experience in e-commerce or DTC marketing
- 2+ years of experience leading a small team or specialists
- Experience across paid social and search, lifecycle email and SMS, CRO, and promotions
- Higher-ticket, considered-purchase experience is a strong plus
- Klaviyo experience is preferred
- Strong full-funnel e-commerce and DTC marketing capabilities
- Strong understanding of paid social and paid search
- Strong understanding of lifecycle email and SMS marketing
- Experience with conversion rate optimization and promotions
- Fluency with ROAS, CAC, AOV, contribution margin, and GA4
- Ability to consider sample sizes before drawing conclusions from performance data
- Ability to set priorities, write clear briefs, and direct specialists
- Ability to provide creative direction and critique
- Daily experience using Claude or equivalent AI tools for real work
- Experience building something with Lovable, Replit, or Cursor is a strong plus
- Ability to make a case for a recommendation and commit once a decision has been made
- Availability to work 9:00 AM–5:00 PM EST
- Resume must be submitted in English and PDF format
- Video showcasing skill sets required as part of the application process
Benefits:
- Fully remote work from home
- Distributed team environment
- Opportunity to take ownership of the demand side of a growing e-commerce business
- Direct work with the CEO
- Use of internally built AI-powered systems
- Flexible location across LATAM, Africa, and Eastern Europe
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