DTC E-commerce Specialist
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Job Description
DTC e-commerce specialist optimizing Shopify storefronts for a growing personal care brand. Driving CRO, landing-page performance, and measurable online revenue growth.
Responsibilities:
- Own day-to-day management and optimization of the Shopify website
- Ensure product pages, collections, navigation, landing pages, and promotions are accurate and optimized
- Manage site updates, campaign launches, product updates, merchandising changes, and website improvements
- Serve as the internal ecommerce expert for an organized, high-performing, conversion-focused website
- Lead CRO initiatives across product pages, landing pages, checkout flow, offers, upsells, subscriptions, and user experience
- Identify customer-journey friction points and recommend improvements
- Run, manage, and analyze A/B tests to improve conversion rate, average order value, and revenue
- Use customer behavior and analytics tools to identify optimization opportunities
- Build and optimize landing pages for Meta, Google, TikTok, and other paid media campaigns
- Partner with growth marketing to align landing pages with ad strategy, messaging, creative, and customer intent
- Support promotional pages, offer testing, seasonal campaigns, and acquisition funnels
- Audit and optimize the ecommerce technology stack
- Recommend and implement CRO, analytics, tracking, subscription, review, upsell, and post-purchase tools
- Work across Shopify, Klaviyo, Microsoft Clarity, A/B testing, subscription, review, upsell, and tracking platforms
- Stay current on emerging ecommerce and AI-enabled tools
- Track and report conversion rate, revenue, average order value, bounce rate, subscription metrics, landing-page performance, and campaign conversion
- Translate performance data into recommendations for growth and leadership teams
- Create processes for reviewing site performance and prioritizing optimization efforts
- Identify initiatives driving results and additional growth opportunities
Requirements:
- Candidates must be based in LATAM, Africa, or Eastern Europe
- Availability to work 9 AM–5 PM EST / U.S. business hours aligned with the client’s time zone
- 3–6+ years of ecommerce management experience, ideally within a direct-to-consumer consumer brand
- Strong Shopify experience required
- Experience owning or heavily supporting conversion rate optimization initiatives
- Experience working closely with growth marketing teams and paid media landing pages
- Experience in health, beauty, personal care, CPG, wellness, or subscription-based ecommerce is a plus
- Strong understanding of ecommerce best practices, CRO, UX, merchandising, and funnel optimization
- Ability to balance execution and strategic ownership independently
- Strong analytical skills and ability to turn performance data into actionable recommendations
- Strong project management and cross-functional collaboration skills
- Comfortable evaluating tools, managing website updates, and communicating with developers or external vendors
- AI-native mindset and curiosity about leveraging AI tools
- Resume must be submitted in English and PDF format
- Must complete the application form and record a video showcasing skills
- Must submit the video using the same email entered in the application form
Benefits:
- Long-term growth potential
- Direct visibility and impact on revenue growth, website performance, and customer experience
- Opportunity to work closely with growth, creative, and leadership teams
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