E-Commerce, Marketing Specialist
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Job Description
E-Commerce & Marketing Specialist driving financial planning and marketing initiatives for SimpleTire. Analyze performance metrics and optimize marketing efforts across channels.
Responsibilities:
- Drive the SimpleTire.com financial plan by analyzing daily performance metrics (Sessions, CVR, AOV) and identifying actionable trends to inform cross-functional decision-making.
- Serve as a key point of contact to facilitate information flow between Sales and Marketing, ensuring all channel leads have necessary assets.
- Act as a brand enthusiast by traveling to automotive events to capture photo and video footage; assist in basic editing for social and multi-channel content strategy.
- Optimize the rollout of sales campaigns by coordinating cross functionally to ensure site assets are ready for launch.
- Execute A/B tests on landing pages and promos, gather data and analyze test outcomes and synthesize lessons learned to provide strategic recommendations for improving the marketing program.
- Ensure accuracy of promotional execution, including auditing site badges, discount eligibility, and tracking link functionality.
- Maintain dashboards, models, and 'post-mortem' documents to track the success of marketing initiative.
- Identify actionable insights and implement solutions that drive revenue and conversion growth.
- Work collaboratively with Merchandising and Pricing to ensure site listings and promotions align with inventory and business goals.
- Provide data inputs and administrative support for monthly sales and demand forecasting processes.
Requirements:
- Bachelor’s degree in Marketing, Business, or Communications
- 1+ year of experience in marketing, e-commerce, or a related field.
- Active automotive enthusiast with industry knowledge
- Proficiency in Google Sheets and data analysis
- Hands-on familiarity with eCommerce platforms (CMS), site merchandising tools, or promotional engines
- Basic photo and video capture ability
- Familiarity with creative editing software
- Understanding of DTC business models
- Availability to travel for events and support on-site content creation
- Adaptability in fast-paced environments
Benefits:
- Innovative workspace
- Remote-first workplace
- Inclusive, collaborative culture
- Cutting-edge tech
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