E-Commerce Marketing Specialist
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Job Description
E-commerce Marketing Specialist to enhance a Canada based client’s retail business. Focused on e-commerce marketing and driving targeted online sales nationally and internationally.
Responsibilities:
- Plan, build, and optimize paid advertising campaigns (Meta/Facebook, Google, etc.)
- Develop highly targeted campaigns to drive both:
- ○ Local foot traffic to the retail store
- ○ National and international e-commerce sales
- Analyse ad performance and continuously optimise for conversions and ROI
- Work with Shopify collections and product structures to support automated ad campaigns
- Support SEO improvements and website optimisation
- Collaborate with internal team members to identify promotions, featured products, and campaigns
- Test new strategies and marketing channels to diversify customer acquisition
Requirements:
- Experience running performance-focused e-commerce marketing campaigns
- Strong understanding of audience targeting and ad optimisation
- Experience with Shopify-based stores
- Familiarity with Meta Ads Manager and/or Google Ads
- Ability to analyse campaign data and make data-driven decisions
- Strong communication skills and excellent written English
- Honest and transparent working style, particularly with time tracking and tools used
- Nice to Have:
- Experience integrating Shopify collections with ad campaigns
- SEO knowledge
- Experience working with small businesses or local brands
- Familiarity with automation within advertising platforms
Benefits:
- 100% REMOTE
- $50 birthday bonus
- $200 testimonial bonus
- $500 entry monthly raffle
- NO TRACKER. NO PROBLEM
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