Executive Director, Performance Marketing, Social Commerce
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Job Description
Executive Director overseeing performance marketing and social commerce at BODi, focusing on growth strategies for DTC channels including TikTok Shop and paid acquisition.
Responsibilities:
- Define the vision, strategy, and operating model for growth across direct response channels, creator-led performance marketing, affiliate, TikTok Shop, and performance creative
- Own the investment strategy and performance outcomes across the full-funnel DTC media portfolio
- Set execution standards across channels, including bidding strategy, audience segmentation, value-based optimization, creative testing velocity, prospecting and retargeting structure, and dynamic budget allocation
- Lead the strategy for high-velocity performance creative across paid social, video, audio, and creator-driven formats
- Own media investment planning and forecasting, including annual and quarterly budget allocation, pacing, and performance management
- Partner closely with e-commerce and onsite merchandising teams to improve acquisition-to-conversion performance
- Partner with peers in the Data and Analytics team to drive testing and measurement strategy across channels
- Scale creator and partner channel performance across affiliate and influencer programs
- Lead social commerce expansion with a mandate to build TikTok Shop into a meaningful revenue channel
- Oversee agencies, media partners, and internal teams with clear operating cadence
Requirements:
- 10+ years in growth and paid media
- 8+ years owning multi-channel acquisition for a Shopify-based DTC business (fitness, fashion, or personal care/CPG preferred)
- Experience managing paid media budgets exceeding $30M annually
- Experience leading cross-channel teams with 3+ direct reports
- Proven track record managing diversified paid media portfolios across Meta, TikTok, Google (Search, Shopping, YouTube), CTV, affiliate, influencer, and emerging channels such as Amazon, Snap, Pinterest, or OOH
- Experience partnering closely with analytics teams using MMM, MTA, and incrementality testing to inform channel strategy, budget allocation, and investment decisions
- Experience scaling social commerce, including direct ownership of TikTok Shop growth through merchandising strategy, creator activation, offer design, and paid amplification
- Deep understanding of DTC unit economics and growth levers, including CAC, MER, ROAS, LTV, payback, CVR, AOV, and cohort retention
- Demonstrated ability to manage eight-figure marketing budgets while balancing efficient acquisition with long-term customer value
- Omnichannel marketing experience preferred, including exposure to retail and marketplace environments
- Strong cross-functional leadership with the ability to partner effectively across e-commerce, creative, analytics, product, and agency partners.
Benefits:
- Comprehensive benefits suite
- Annual bonus opportunity
- Employee stock purchase plan
- 401k plan with company match
- 12-week Maternity/Paternity Leave paid at 100%
- Employee perks & discounts
- Training & career development
- Generous PTO
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