Field Marketing Specialist
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Job Description
Field Marketing Specialist executing targeted marketing strategies and organizing trade shows for a healthcare imaging company. Collaborating with sales and regional marketing to generate leads and improve sales success.
Responsibilities:
- Execute local marketing campaigns tailored to specific regional markets and customer segments.
- Strategically plan and staff regional events, trade shows, and conferences to maximize brand visibility and lead capture.
- Manage event follow-ups, ensure timely routing of leads with the sales team.
- Collaborate closely with sales leadership to understand their needs and develop marketing programs that effectively support lead generation and conversion goals.
- Upstream marketing.
- Manage regional marketing budgets, ensuring efficient allocation of resources and rigorous tracking of return on investment (ROI).
- Provide regular and comprehensive reporting on field marketing activities and results, highlighting key successes, areas for improvement, and the impact on sales qualified leads.
- Work in conjunction with the Marketing Content Development team to ensure the creation of impactful and targeted content specifically designed for demand and lead generation programs as well as account-based marketing.
- Align regional sales and marketing priorities to ensure a cohesive and effective go-to-market strategy with a direct impact on sales booking objectives.
Requirements:
- Bachelor's degree in Marketing, Biotech or equivalent
- 3-5 years of work experience in a customer-facing role, ideally within marketing
- Experience in the healthcare industry is a significant plus
- Proven ability to execute marketing campaigns and manage events
- Strong collaboration skills and experience working with sales teams
- Excellent organizational and project management abilities
- Demonstrated experience managing budgets and tracking ROI
- Strong written and verbal communication skills
- Ability to work independently and as part of a team
- Ability to travel approximately 15% of the time
Benefits:
- Competitive compensation and vacation
- Employee Wellness Program
- Professional development and tuition reimbursement program
- Gratifying internal recognition/kudos programs
- Annual salary review – based on company and individual performance
- Fun, inclusive, ego-free environment where diversity and individual thoughts are encouraged and valued
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