Field Sales Manager
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Job Description
Field Sales Manager driving beverage brand growth and distributor execution for Mark Anthony Group. Managing retail execution, wholesaler programs, budgets, and brand standards in Charlotte, NC.
Responsibilities:
- Manage all aspects of MABI brands in the assigned market
- Oversee and implement distributor planning, programming, and account execution
- Deliver the annual sales plan in the assigned market
- Act as the conduit for distributor functions relating to Company business
- Execute all aspects of the sales plan with the distributor network
- Present brand plans, pricing and promotion, and programming according to business-plan parameters
- Monitor and analyze assigned territory budgets
- Communicate consistently with distributors, monitor product levels, and increase shipments and depletions
- Plan and manage WABP
- Execute brand standards at market level, including pricing, shelf placement, cold box placement, display, draft, and bottle placement
- Monitor and track marketing programs
- Control operating and A&P expenses and manage budgets appropriately
- Potentially manage direct reports depending on market size
- Keep abreast of competitive trends and report developments
- Manage retail execution, surveying, distribution, display, and ad-feature execution
- Evaluate Retail Manager selling skills
- Manage wholesaler issues and meetings, including programming, pricing, forecasting, product launches, ABP meetings, internal wholesaler issues, kick-off meetings, and POS management
- Complete monthly administrative requirements, including forecasting, fiscal responsibility, distribution tracking, program execution tracking, performance management, and local initiatives
Requirements:
- 5+ years of sales experience
- 3+ years’ experience working with distributors/wholesalers
- 3+ years’ experience in the beverage category
- Strong analytical and math skills for budgeting and analysis
- Microsoft Office proficiency, including PowerPoint, Word, and Excel, with ability to develop and present
- Ability to travel as necessary
- Bachelor's Degree preferred
Benefits:
- Bonus plan designed to recognize company performance and individual contributions
- Comprehensive health and welfare benefits
- Company matching 401(k) contributions
- Paid time off including annual leave, paid sick time and holidays
- Extensive opportunities for training, development, and career growth
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