Go-To-Market Lead – RealFi
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Job Description
Go-To-Market Lead overseeing commercial execution for RealFi's innovative stablecoin infrastructure. Leading strategies, partnerships, and ecosystem activations in the DeFi and TradFi space.
Responsibilities:
- Design and execute RealFi’s GTM strategy from **pre-launch through $100M+ TVL**
- Define priority ecosystems, protocols, and distribution channels across:
- EVM (primary)
- Cardano (launch ecosystem)
- Solana (future expansion)
- Sequence launches to maximize **liquidity depth, credibility, and capital efficiency**
- Source, structure, and close partnerships with:
- DeFi protocols (lending, yield, structured products)
- Exchanges (CEX & DEX)
- Market makers and liquidity providers
- Wallets, on-ramps, and institutional access points
- Negotiate commercial terms covering:
- Incentives
- Liquidity commitments
- Co-marketing
- Long-term strategic alignment
- Lead USDr and RFG listings strategy across:
- Tier-1 CEXs
- Key DEXs and AMMs
- Design ecosystem activations that **drive real usage**, not vanity metrics:
- Incentive programs tied to productive behavior
- Strategic co-launches with protocols
- Institutional on-ramps and vault distribution
- Support institutional GTM by:
- Identifying allocators, funds, and structured capital partners
- Packaging RealFi products for different risk/liquidity profiles
Requirements:
- 6–10+ years in **Web3, DeFi, or crypto capital markets**
- Proven experience in **EVM ecosystems** (Ethereum, L2s, DeFi protocols)
- Track record of closing:
- Strategic protocol partnerships
- Exchange listings
- Liquidity or distribution deals
- Deep understanding of:
- Stablecoins
- DeFi liquidity mechanics
- Incentive design trade-offs
- Strong commercial judgment — you know when *not* to do a deal
- **Strong Plus**
- Experience launching or scaling:
- Stablecoins
- Yield products
- RWAs or private credit protocols
- Existing relationships with:
- Tier-1 exchanges
- Market makers
- Major DeFi protocols
- Exposure to institutional crypto or TradFi-crypto crossover
- Familiarity with Solana ecosystems (helpful, not required)
- Prior Cardano exposure (contextual, not required)
Benefits:
- Flexible schedule
- Remote work
- Laptop reimbursement
- New starter package to buy hardware essentials (headphones, monitor, etc)
- Learning & Development opportunities
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