Growth Associate – Lifecycle and Outbound
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Job Description
Growth Associate for eCommerce fulfillment client, building outbound and lifecycle growth systems. Working with founder and developing personalized outreach and high-quality prospect pipelines.
Responsibilities:
- Build and segment prospect cohorts across India and international markets, including detailed stakeholder mapping.
- Develop clear messaging frameworks and structured multi-step outreach sequences tailored to different customer segments.
- Execute and continuously optimize email-led outbound campaigns to identify high-performing approaches.
- Own the GTM engineering layer for outbound, including tooling setup, workflow automation, and deliverability management.
- Leverage AI tools to accelerate research, personalization, and opportunity identification.
- Track campaign performance, analyze key metrics, and extract insights to refine strategy.
- Document playbooks, templates, and SOPs to create repeatable and scalable growth processes.
- Support lifecycle marketing initiatives including inbound lead nurturing, follow-ups, and reactivation flows.
- Continuously experiment with new tools, messaging strategies, and outreach methods to improve response and conversion rates.
Requirements:
- Strong interest in growth, outbound strategy, and building GTM systems from the ground up.
- High ownership mindset with the ability to work independently and drive outcomes.
- Strong written communication skills with sharp attention to detail and personalization.
- Comfortable operating in ambiguity and building structured processes from scratch.
- High experimentation mindset — willing to test, measure, iterate, and improve quickly.
- Ability to learn and adapt to new tools and technologies rapidly.
- Analytical thinking with the ability to interpret data and improve performance metrics.
- Motivated to work closely with leadership and contribute meaningfully to growth strategy.
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