Growth Lead
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Job Description
Growth Lead at Statisfy focusing on building AI-powered outbound systems and supporting content. Responsible for lead generation and pipeline development for a fast-growing AI platform.
Responsibilities:
- Build AI-Powered Outbound Systems (70%)
- Prospecting & Research Automation
- Design and implement automated prospecting workflows using Clay, Apollo, Instantly, or similar tools
- Build AI agent pipelines that research companies and contacts—pulling from LinkedIn, news, job postings, 10Ks, and buying signals
- Create systems that generate personalized email copy and multi-touch sequences using LLMs (Claude, GPT)
- Develop signal-based outbound—triggering outreach based on funding rounds, new hires, tech stack changes, etc.
- Outbound Execution & Optimization
- Launch and manage cold email and LinkedIn outreach sequences
- Build A/B testing frameworks to optimize subject lines, copy, and sequences
- Monitor deliverability, domain health, and sender reputation
- Track metrics obsessively: reply rates, meetings booked, pipeline generated
- Systems & Infrastructure
- Own the outbound tech stack: enrichment, sequencing, CRM integration
- Build automations between tools using APIs, Zapier, Make, or custom scripts
- Maintain data hygiene—accurate contact info, proper segmentation, Salesforce sync
- Document playbooks so successful experiments become repeatable systems
- Create Supporting Content (30%)
- Sales Enablement Content
- Write case studies from customer wins (1-2 per quarter)
- Create one-pagers, battle cards, and sales collateral
- Develop email templates and messaging frameworks
- Lightweight Marketing
- Write LinkedIn posts for company page and founder amplification (2-3x per week)
- Create simple blog posts that support outbound angles
- Draft monthly product updates or customer newsletter
- Basic landing page copy as needed
- Content for Outreach
- Create "content hooks" that make outbound more valuable (industry POVs, mini-guides, templates)
- Repurpose customer conversations into content snippets for sequences
Requirements:
- 2-4+ years in growth, demand gen, or GTM roles at B2B SaaS companies
- Hands-on experience with outbound automation tools: Clay, Apollo, Instantly, Smartlead, Lemlist, or similar. You've actually built workflows, not just used them.
- AI-native: You actively use LLMs (Claude, GPT) to research prospects, generate copy, and build automations. Show us what you've built.
- Strong English writing skills: You can write cold emails, LinkedIn posts, and case studies that sound native and compelling—not templated or stiff.
- Experience with US B2B SaaS markets: You understand how US buyers think, talk, and buy. You've sold to or marketed to US personas before.
- Technical comfort: APIs, webhooks, Zapier/Make, spreadsheets. Bonus if you can write Python or JS.
- Metrics-driven: You track everything, know your numbers, and optimize relentlessly.
- Async communication skills: You write clearly, document your work, and can operate with limited real-time oversight.
Benefits:
- Competitive salary
- Equity participation—you're an early employee at a growing startup
- Flexible remote work with async-first culture
- Direct access to founders—your work directly impacts company trajectory
- Work on an AI product while using AI to do your job—meta, but also just fun
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