Growth Marketer – B2B SaaS
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Job Description
Growth Marketer developing lead generation strategies for a B2B SaaS company. Collaborating across LATAM regions and managing marketing automation workflows.
Responsibilities:
- Develop and execute strategies to generate inbound leads for a B2B SaaS platform.
- Plan and manage multi-channel campaigns including email, LinkedIn, content, and organic marketing initiatives.
- Build and optimize lead nurturing workflows and marketing automation campaigns.
- Use AI tools and automation to improve marketing productivity, campaign performance, and reporting.
- Collaborate with sales and leadership teams to ensure strong alignment between marketing efforts and pipeline growth.
Requirements:
- Experience marketing B2B SaaS products, preferably in a startup or high-growth environment.
- Strong experience in lead generation and demand generation strategies.
- Hands-on experience with cold outreach campaigns.
- Ability to leverage AI tools to streamline marketing workflows and increase productivity.
- Familiarity with HubSpot or similar marketing automation platforms.
- Comfortable working independently and taking ownership of tasks.
- Knowledge of SEO and organic marketing strategies is a strong plus.
- Overlap with the Pacific Time Zone.
Benefits:
- USD Salary + Performance based incentives
- Ability to work remotely.
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