Growth Marketing Lead
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Job Description
Growth Marketing Lead managing marketing engine for Entri's SaaS solutions. Focusing on content, pipeline generation, and product expansion strategies.
Responsibilities:
- Build a repeatable content engine that includes case studies, blog content, product use cases, and sales collateral
- Translate technical product capabilities into accessible narratives for product leaders, platform teams, and GTM buyers
- Partner with AEs and SEs to identify gaps in enablement content and support deal acceleration
- Develop go-to-market plans for emerging product lines and under-leveraged capabilities
- Identify new use cases and verticals to help diversify pipeline beyond our current top-tier customers
- Repurpose existing wins into segmented campaigns and multi-touch plays for new markets
- Launch and optimize programs that generate qualified pipeline from inbound, outbound, and partner channels
- Design and execute campaigns that support both new logo acquisition and expansion across our product suite
- Stand up an early account-based marketing (ABM) motion targeting high-priority accounts
- Improve lead qualification and conversion by mapping the buyer journey and surfacing friction points
- Build basic attribution and reporting infrastructure to track marketing performance by segment and source
- Collaborate with sales on lead scoring, routing, and follow-up to shorten deal cycles
Requirements:
- 3+ years in growth marketing roles at early-stage B2B startups, with a track record of building and scaling
- 5+ years total experience in B2B SaaS or infrastructure-adjacent industries.
- Some experience in product marketing, content marketing or sales enablement roles is a plus but not a hard requirement
- Strong data acumen: able to analyze funnel metrics, understand attribution, and tie activity to outcomes
- Proven ability to balance strategy and execution, from defining a program to writing the copy and launching it
- Scrappy and comfortable operating with autonomy. You figure things out, ask smart questions, and keep moving
- Hands-on with execution across marketing automation, content, paid, and lifecycle campaigns
- Experience with HubSpot (or similar MAPs) for segmentation, automation, and performance tracking
- Ability to ramp quickly on technical product domains and collaborate closely with sales and product teams. Resourceful, iterative, and energized by ownership.
Benefits:
- equity
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