Growth Marketing Manager
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Job Description
AGS Growth Marketing Manager to drive attendance and revenue for iGaming affiliate events. Focused on strategic partnerships and performance-based marketing to enhance event success.
Responsibilities:
- Develop and execute comprehensive marketing strategies to drive attendance and revenue for AGS events and conferences
- Create multi-channel promotional campaigns across email, social media, paid advertising, content marketing, and partnerships
- Build compelling event messaging, value propositions, and creative assets that drive registrations
- Manage event landing pages, registration funnels, and conversion optimization
- Coordinate with speakers, sponsors, and exhibitors to amplify event promotion
- Apply affiliate marketing principles to identify, recruit, and activate promotional partners for event marketing
- Develop partnership programs with industry associations, media partners, influencers, and complementary organizations to expand event reach
- Create performance-based incentive structures (commission models, revenue sharing, referral programs) to motivate partners
- Provide partners with promotional materials, tracking links, and reporting to support their marketing efforts
- Track partner-driven registrations and revenue using UTM codes, promo codes, and attribution tools
- Identify and target new audience segments to expand event attendance year-over-year
- Develop retention strategies to drive repeat attendance and build a loyal community
- Test and optimize new marketing channels and tactics to improve cost-per-registration
- Build email nurture campaigns to convert prospects into attendees and past attendees into advocates
- Leverage content marketing, SEO, and thought leadership to generate organic interest in events
- Track and analyze key metrics including registration conversions, attendance rates, cost-per-acquisition, and ROI by channel
- Use data insights to optimize campaign performance and inform budget allocation decisions
- Create dashboards and reports to track progress toward registration and revenue goals
- Conduct post-event analysis to identify successes, learnings, and opportunities for improvement
- Partner with event operations, sales, and content teams to ensure cohesive event experience
- Collaborate with creative and design teams to produce high-quality promotional materials
- Work with sponsorship team to align sponsor benefits with marketing initiatives
- Present marketing plans and results to leadership and stakeholders
Requirements:
- 5+ years of experience in event marketing, growth marketing, or digital marketing roles
- Demonstrated understanding of affiliate marketing principles and performance-based marketing models
- Proven track record of driving event registrations and revenue through multi-channel marketing campaigns
- Experience building and managing strategic partnerships for promotional purposes
- Strong analytical skills with experience using Google Analytics, marketing automation platforms, and event management software
- Proficiency in campaign tracking, attribution modeling, and ROI analysis
- Excellent project management skills with ability to juggle multiple events and deadlines
- Strong written and verbal communication skills
- Bachelor's degree in Marketing, Communications, Business, or related field preferred
Benefits:
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
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