Growth & Marketing Manager
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Job Description
Growth & Marketing Manager driving targeted marketing campaigns and lead generation strategies at RandomCoffee. Collaborating directly with the founding team in a remote capacity.
Responsibilities:
- You will work directly with the founding team on growth marketing, communications, and acquisition, with real freedom to test and learn:
- Launching targeted outbound campaigns (emailing, LinkedIn outreach, automated sequences)
- Monitoring and A/B testing of sequences
- Lead qualification and nurturing via HubSpot, Intercom, or Customer.io
- Analytical tracking of performance and reporting
- Creating LinkedIn content aligned with our news, offers, and HR & Tech trends
- Creating, sending, and optimizing newsletters (Customer.io or HubSpot)
- Tracking performance KPIs: open rates, clicks, impressions, conversions, etc.
- Participating in organizing Tech/HR events, online and in-person
- Event logistics and pre/post-event communication
- Activation at trade shows (before and during)
- Publishing and editing A/B-tested pages on Webflow
- SEO optimization for content (blog, product pages, etc.) and monitoring/A-B testing via Webflow
- Creating marketing assets (landing pages, visuals)
- Managing Facebook, Instagram, X (bonus but highly valued)
- Graphic creation using Figma, Canva, or similar tools
- Contributing to visual materials (guides, templates, ads)
Requirements:
- You are curious, analytical, and autonomous
- You are proficient with or comfortable using tools such as HubSpot, Intercom, Webflow, Customer.io
- You can establish a clear analytics framework (not just execute, but understand why and improve)
- You have a good sense for content and an interest in design or branding
- You are attracted to the startup environment, with a strong test-and-learn culture
Benefits:
- Full immersion in the Growth/HR/Tech ecosystem
- Modern tools and methodologies
- Autonomy, coaching, and a visible, real impact
- Potential bonus if you make a difference 💥
- Flexible working hours
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