Growth Marketing Specialist
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Job Description
Growth Marketing Specialist driving growth across paid acquisition, SEO, web performance, and marketplace optimization for Shopify apps. Hands-on strategic role focused on measurable revenue impact.
Responsibilities:
- Own and scale paid acquisition across Shopify Ads and other relevant paid channels
- Manage budgets with capital efficiency in mind, optimizing toward CAC, LTV, revenue, and payback period
- Build and test new campaign structures, creative angles, and offer positioning
- Own and optimize Shopify App Store listings across the portfolio
- Conduct keyword research and competitive analysis to improve visibility and ranking
- Optimize titles, descriptions, metadata, screenshots, demo videos, and app cards
- Run copy and creative testing to improve click-through rate and install conversion rate
- Own website performance across the portfolio, including site architecture, messaging hierarchy, and conversion pathways
- Ensure each web property supports acquisition, activation, and revenue goals
- Define and maintain consistent brand positioning and messaging across all web assets
- Manage SEO strategy across multiple websites in partnership with an external SEO agency
- Oversee on-page optimization, internal linking, and content structure
- Own the CRO roadmap across high-impact pages and funnels
- Define and run the A/B testing roadmap across web and in-app funnels
- Drive growth-oriented product initiatives focused on activation and monetization
- Own affiliate strategy, performance, and partner enablement
Requirements:
- 5+ years in performance marketing, growth, or digital acquisition roles
- Deep experience with Shopify ecosystem and/or SaaS growth
- Strong understanding of SEO, CRO, paid media, and experimentation frameworks
- Experience managing agencies and cross-functional teams
- Data-driven decision maker comfortable owning revenue outcomes
- Hands-on operator who can move from strategy to execution quickly
Benefits:
- Flexible PTO policy
- Benefits package, including 100% employer-paid medical, dental, vision, and life insurance coverage for employees
- 401(k) retirement plan with employer match to support your long-term financial goals
- Career development and growth opportunities
- A collaborative and inclusive work environment
- Opportunity to shape and grow a dynamic startup
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