Growth & Marketing Specialist
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Job Description
Growth & Marketing Specialist executing marketing initiatives for Alluvium Health. Driving engagement and lead generation to enhance healthcare technology access across networks.
Responsibilities:
- Execute and optimize marketing campaigns and outreach initiatives across multiple channels
- Identify and research target accounts and key contacts to support outreach strategy
- Develop and refine outreach messaging, including emails, sequences, and campaign content
- Manage and execute outreach efforts, including email campaigns and follow-ups through CRM tools such as Pipedrive
- Initiate outreach to prospective clients to generate engagement and support lead generation efforts
- Track, analyze, and report on campaign performance and outreach effectiveness, identifying opportunities for improvement
- Own timelines, tasks, and deliverables for assigned marketing and outreach initiatives
- Collaborate with Sales and Marketing teams to align messaging, campaigns, and outreach efforts
- Maintain and update website content and support performance tracking and optimization
- Support planning and execution of marketing events, including post-event outreach and engagement
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or equivalent experience preferred
- 2–4 years of experience in marketing, outreach, lead generation, or a related field required
- Experience executing marketing campaigns and outreach initiatives with measurable outcomes
- Experience using CRM tools (e.g., Pipedrive) and marketing platforms preferred
- Experience working in a SaaS, healthcare technology/IT, or healthcare B2B environment highly preferred
- Experience working in a startup or scaling organization is highly desirable.
Benefits:
- Health and wellness benefits effective the first of the month following your hire date
- 401K and Matching
- Very Progressive PTO policy
- Cultural Focus on Work-life balance
- Vacation Expense Reimbursement
- Hybrid and Remote based roles
- Access to role-based professional development/training opportunities
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