Growth Strategist – Chief Grower

Posted 20hrs ago

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Job Description

Growth Strategist managing Meta paid marketing for Epic Gardening and Botanical Interests. Developing creative strategies, budgets, and campaigns to increase contribution margin through effective ad spend.

Responsibilities:

  • Meta paid across Epic Gardening and Botanical Interests
  • Strategy, budget, campaign structure, in-platform execution
  • Creative strategy is your primary lever
  • Set the testing roadmap, write the hooks, storyboard concepts
  • Run a tight loop with an in-house videographer
  • Paid UGC and creator whitelisting
  • Voice integrity
  • Ensure every ad sounds like a knowledgeable, friendly gardener talking to another gardener

Requirements:

  • $2M or more in annual Meta spend that you've personally owned, hands on keyboard
  • Direct-response creative instinct
  • IC mindset
  • Genuine empathy for the gardener
  • Ex-founders of small DTC brands who ran all of it themselves before they could afford help
  • Solo creators with large followings who know how to hold attention in three seconds and have learned the LTV math
  • Performance creative leads from product-led startups who think in retention loops, not campaign calendars

Benefits:

  • employer-paid health insurance premiums for employees at 80%
  • dependents at 50%
  • dental
  • vision
  • voluntary benefits
  • 7 paid holidays
  • 7 sick days
  • unlimited time off (salaried)
  • 12 weeks paid parental or adoption leave
  • 401(k) with 4% match through Vanguard
  • $500 yearly professional development stipend
  • employee product discounts
  • more