Growth
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Job Description
Growth team member driving customer acquisition channels and measuring impact for Numeral. Collaborating with sales and product teams to optimize campaigns and expand market reach.
Responsibilities:
- Launch & scale new growth channels: Identify, test, and validate new customer acquisition channels, then build repeatable systems around what works.
- Co-own paid acquisition: Launch, test, and optimize paid media campaigns across channels (search, social, emerging platforms) with a focus on CAC, pipeline, and revenue impact.
- Build & enrich the TAM: Define, expand, and continuously refine our total addressable market through data sourcing, enrichment tools, segmentation, and ICP iteration to ensure we’re targeting the highest-value opportunities.
- Develop creator & content partnerships: Identify, recruit, and manage relationships with content creators and partners to drive awareness, credibility, and customer acquisition.
- Optimize website & conversion funnels: Continuously improve core website pages, landing pages, and funnel flows through testing, messaging iteration, and CRO experimentation.
- Partner cross-functionally: Work closely with sales and product to align messaging, identify high-value opportunities, and turn customer insights into growth initiatives.
- Stand-up new market segments: Helping Numeral go from 0 to 1 in entirely new segments, beyond ecommerce or SaaS. Leading with marketing.
Requirements:
- 2–8 years in growth, marketing, or a founder/operator role, ideally in a high-velocity startup environment.
- Proven track record of driving measurable acquisition impact; you’ve launched campaigns, experiments, or channels that generated real pipeline or revenue.
- Hands-on experience with paid media (Google, Meta, LinkedIn, etc.) and comfort managing budgets, CAC targets, and performance metrics.
- Strong analytical skills, you’re comfortable in spreadsheets, dashboards, attribution models, and can connect channel performance to revenue outcomes.
- Familiarity with ABM or targeted outbound motions, you understand segmentation, personalization, and how to partner with sales to drive high-value accounts.
- Experience building, segmenting, or enriching TAM datasets, you’ve worked with enrichment tools, data providers, or built targeting frameworks around ICP refinement.
- Clear, persuasive communicator, strong writing skills across ads, landing pages, emails, and positioning.
- Comfort with ambiguity, you don’t need a playbook; you build one.
- High ownership mentality, you operate like a founder, care about outcomes over activity, and take responsibility for results.
- Bias toward action, you ship fast, iterate quickly, and would rather test than debate.
- Curiosity about AI tools and automation — you’re excited to leverage AI-native workflows to move faster and do more with less.
Benefits:
- Competitive salary and equity - you'll share directly in the company's success
- Full medical, dental, and vision coverage
- Wellness perks like Headspace and the Peloton One App
- 401(k) to help you build long-term financial security
- Lunch and snacks when you're in the office
- Regular team offsites and company events as we grow
- A culture built on ownership - your work matters and people will see it!
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