Head of Affiliates
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Job Description
Head of Affiliates owning CoinPoker’s affiliate acquisition strategy and P&L. Scaling partner channels to drive player growth for its blockchain-powered online poker platform.
Responsibilities:
- Own partner acquisition strategy and P&L across the affiliate program
- Set market priorities and allocate resources effectively
- Own the affiliate program end to end, from recruitment and deal negotiation through activation, account management, and portfolio expansion
- Run a continuous test pipeline into new sources, geographies, and deal structures with scale-or-kill decisions
- Open new markets by diagnosing acquisition barriers and executing tailored affiliate strategies
- Own deal structures and terms, including CPA, revenue share, hybrid, and tenancy
- Lead, build, and develop the affiliate team
- Set team structure, performance targets, and standards while hiring against market needs
- Manage the portfolio based on player quality and risk
- Hold partners to net rake and cohort retention metrics
- Reduce revenue concentration across top partners
- Collaborate with payments, fraud, and VIP teams on credit exposure and partner risk
- Own the affiliate reporting framework and conduct performance reviews
- Report to senior management on channel revenue, cost per net rake dollar, market penetration, and the affiliate channel’s contribution to commercial objectives
Requirements:
- Deep affiliate expertise in poker or casino, with a proven track record of growing a program at scale
- Strong background in partner recruitment across SEO and content sites, comparison and review sites, streamers, content creators, and community channels
- Awareness of grassroots acquisition routes, including social and online poker communities, creators, and trusted networks
- Commercial and analytical discipline; ability to evaluate partners on net rake and cohort retention
- Ability to model deal profitability before signing and define required BI reporting
- Experience building and leading commercial teams, setting targets, holding team members accountable, and developing managers
- Solid working grasp of rake, liquidity, and key drivers of player lifetime value in poker compared to traditional casino products
- Strong command of tracking, attribution, postbacks, deduplication, and reconciliation between partner-reported and platform-recorded activity
- Vigilance regarding partner-side risk and abusive traffic, including bonus abuse and incentivized signups
- Ability to interrogate anomalous cohort data and terminate low-quality partner deals
Benefits:
- Competitive salary and performance-based bonuses
- Opportunity to work with cutting-edge technology in the blockchain and online gaming industry
- Flexible working hours
- Ability to work fully remotely
- Collaborative and inclusive team culture
- Professional development opportunities
- Career growth within a rapidly evolving company
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