Head of Americas – Field Marketing
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Job Description
Head of Field Marketing at TENEX, managing Americas marketing organization for an AI-native cybersecurity firm. Building and leading marketing strategies to generate pipeline and revenue.
Responsibilities:
- Build and lead the Americas field marketing organization, including hiring, onboarding, and developing future field marketing managers.
- Lead the existing event marketing team and establish operating rhythms, planning processes, and performance metrics.
- Own regional marketing strategy across events, executive programs, account-based marketing, partner marketing, and regional demand generation.
- Own marketing-sourced and marketing-influenced pipeline targets across the Americas.
- Partner directly with Sales leadership on territory planning, account coverage, opportunity acceleration, and revenue growth.
- Plan and execute major industry events, executive dinners, roundtables, customer councils, webinars, and strategic account programs.
- Develop and execute ABM programs against named enterprise accounts.
- Build joint go-to-market programs with technology and channel partners.
- Manage regional budgets and allocate investments based on pipeline impact and business priorities.
- Measure program performance, attribution, pipeline creation, and ROI while continuously optimizing spend.
Requirements:
- 8+ years of B2B marketing experience with at least 5 years in field, regional, demand, or event marketing leadership roles.
- Proven track record of generating measurable pipeline and revenue through field marketing programs.
- Experience building and scaling marketing teams, programs, or functions in high-growth technology companies.
- Strong understanding of enterprise cybersecurity buyers and purchasing motions.
- Player-coach mindset with the ability to execute personally today while building a larger organization for tomorrow.
- Strong partnership orientation with Sales and a deep understanding of pipeline management.
- Experience with CRM, marketing automation, ABM platforms, attribution, and marketing analytics.
- Highly organized with the ability to manage multiple regions, programs, and stakeholders simultaneously.
- Bias for action and comfort operating in an environment where processes are still being built.
- Ability to travel as required for the role (up to 50%)
Benefits:
- Build a function the right way - from zero to best in class - at an AI SOC company with real enterprise traction and category-defining momentum.
- Direct line of sight from your programs to pipeline, revenue, and company growth
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