Head of Growth, B2C SaaS
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Job Description
Head of Growth building B2C marketing infrastructure from scratch for a SaaS platform. Owning the entire growth process with a focus on AI-driven strategies.
Responsibilities:
- Build the client's entire B2C growth engine from zero
- Hire and manage ad specialists and growth operators
- Own agency selection, performance management, and budget efficiency
- Design the complete user acquisition funnel from first touch to paid conversion
- Build landing pages, webinar registration pages, and conversion pages in Webflow
- Create email sequences: trial nurture, 30-day engagement, conversion, retention
- Establish baseline metrics for every funnel stage (visitor → download → trial → paid)
- Run A/B tests on landing pages, emails, and conversion points
- Run initial ad tests to validate funnel performance (Meta, LinkedIn, Google)
- Work with design team and coordinate with developers on Webflow implementation
- Manage timelines to hit April 1 launch deadline
Requirements:
- 3+ years in growth marketing, demand generation, or funnel building
- Proven track record building B2C SaaS funnels from scratch with measurable results
- Strong understanding of conversion optimization and A/B testing
- Experience with email marketing platforms and automation sequences
- Hands-on experience running paid ad campaigns (Meta, LinkedIn, Google)
- Ability to work with developers—comfortable with Webflow, technical specs, integrations
- Data-driven mindset—you live in analytics dashboards
- Proficient with AI tools—hands-on experience using AI to automate, accelerate, and optimize growth workflows
- Familiarity with automation platforms (n8n, Make.com, Zapier, or similar)
- Self-starter who thrives building from zero with minimal direction
- Excellent project management—can hit deadlines while coordinating across teams
- Nice to Have
- Experience in mortgage, real estate, or financial services
- Experience marketing mobile apps
- Webflow proficiency (can make basic edits without developer support)
- Experience with video-based products or content
Benefits:
- Greenfield opportunity: Build everything from scratch. No legacy systems. Your playbook.
- Real impact: You're not optimizing someone else's funnel—you're creating it.
- Growth stage: Product-market fit achieved, enterprise pilots converting, ready to scale B2C.
- Direct access: Report directly to the CEO. No layers. Fast decisions.
- AI-forward: We leverage AI throughout our product and operations. You will too.
- CMO path: For the right person, this role evolves into Chief Marketing Officer as we scale.
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