Content Manager
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Job Description
TikTok Content Manager developing strategies, videos, and performance insights for High Scale, a global high-volume advertising company. Managing brand accounts across lifestyle, beauty, fashion, wellness, and DTC clients.
Responsibilities:
- Develop and manage TikTok content strategies aligned with brand objectives, target audiences, and growth goals.
- Create and maintain content calendars, publishing schedules, and campaign plans.
- Research trending formats, sounds, hashtags, creators, and emerging content opportunities.
- Develop creative concepts, content series, and video ideas tailored to each brand's identity.
- Identify opportunities to improve organic reach, audience engagement, and follower growth.
- Work closely with Content Creators, Video Editors, Copywriters, and Creative Strategists to produce engaging TikTok videos.
- Prepare creative briefs, scripts, references, and production guidelines.
- Coordinate content production and ensure videos are delivered on schedule.
- Review videos before publishing for quality, accuracy, and brand alignment.
- Provide actionable feedback to improve content quality and performance.
- Manage daily TikTok publishing across assigned brand accounts.
- Write captions, select hashtags, and optimize posts for discoverability.
- Monitor comments, audience interactions, and emerging conversations.
- Maintain a consistent brand voice across published content.
- Monitor views, watch time, retention, engagement rate, follower growth, and conversions.
- Identify top-performing content and replicate successful formats.
- Analyze underperforming videos and recommend improvements to hooks, pacing, storytelling, and creative execution.
- Prepare regular performance reports with insights, trends, and opportunities.
- Refine content strategies using performance data.
- Monitor TikTok trends, algorithm updates, platform features, and audience behavior.
- Research competitors and successful creators.
- Experiment with new formats, storytelling techniques, and creative approaches.
- Translate emerging trends into relevant content opportunities for brands.
Requirements:
- 1-3 years of experience in TikTok content management, social media management, content strategy, or digital marketing.
- Proven experience managing TikTok accounts and developing content that generates meaningful engagement and audience growth.
- Experience working with DTC, eCommerce, beauty, fashion, lifestyle, or consumer brands is highly preferred.
- A portfolio or examples of TikTok accounts you've managed and their performance results are required.
- Deep understanding of TikTok culture, trends, algorithms, and content formats.
- Strong ability to identify engaging hooks, compelling storytelling techniques, and creative concepts.
- Comfortable developing ideas for both organic content and performance-driven advertising.
- Familiarity with TikTok Shop, creator collaborations, and influencer marketing is a plus.
- Experience using TikTok Analytics and social media management platforms.
- Strong understanding of content performance metrics and how to translate insights into actionable strategies.
- Comfortable testing different creative approaches and making decisions based on performance data.
- Excellent project management skills with the ability to manage multiple accounts, content calendars, and production deadlines.
- Strong communication skills and experience collaborating with creators, editors, and cross-functional teams.
- Comfortable providing creative feedback and managing multiple projects in a fast-paced environment.
- Creative, resourceful, and adaptable; able to anticipate production needs, take ownership, and find solutions when priorities change.
Benefits:
- Work with Leading Brands: Develop TikTok strategies and content for exciting lifestyle, beauty, fashion, wellness, and DTC brands.
- Creative Ownership: Take an active role in shaping content strategies, developing original concepts, and experimenting with new creative formats.
- Career Growth: Expand your expertise in social media strategy, creative production, influencer marketing, and performance advertising, with opportunities to advance into senior content and creative leadership roles.
- Collaborative Creative Environment: Work alongside talented Content Creators, Video Editors, Creative Strategists, and marketing professionals.
- A Culture of Innovation: Join a team that moves quickly, embraces experimentation, and values people who bring fresh ideas and turn them into results.
- Fully remote work arrangement
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