Content Manager
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Job Description
TikTok Content Manager shaping strategy, production, publishing, and analytics for High Scale, a global high-volume advertising company. Driving engaging content and measurable growth for lifestyle, beauty, fashion, wellness, and DTC brands.
Responsibilities:
- Develop and manage TikTok content strategies aligned with brand objectives, target audiences, and growth goals
- Create and maintain content calendars, publishing schedules, and campaign plans
- Research trending formats, sounds, hashtags, creators, and emerging content opportunities
- Develop creative concepts, content series, and video ideas tailored to each brand
- Identify opportunities to improve organic reach, audience engagement, and follower growth
- Collaborate with Content Creators, Video Editors, Copywriters, and Creative Strategists to produce TikTok videos
- Prepare creative briefs, scripts, references, and production guidelines
- Coordinate production to ensure videos are delivered on schedule
- Review videos for quality, accuracy, and brand alignment; provide actionable feedback
- Manage daily TikTok publishing across assigned brand accounts
- Write captions, select hashtags, and optimize posts for discoverability
- Monitor comments, audience interactions, and emerging conversations
- Maintain consistent brand voice across published content
- Monitor views, watch time, retention, engagement rate, follower growth, and conversions
- Identify top-performing content and replicate successful formats
- Analyze underperforming videos and recommend improvements to hooks, pacing, storytelling, and creative execution
- Prepare regular performance reports with insights, trends, and opportunities
- Use performance data to refine content strategies and improve results
- Monitor TikTok trends, algorithm updates, platform features, and audience behavior
- Research competitors and successful creators
- Experiment with new formats, storytelling techniques, and creative approaches
- Translate emerging trends into relevant brand content opportunities
Requirements:
- 1–3 years of experience in TikTok content management, social media management, content strategy, or digital marketing
- Proven experience managing TikTok accounts and developing content that generates meaningful engagement and audience growth
- Experience with DTC, eCommerce, beauty, fashion, lifestyle, or consumer brands highly preferred
- Portfolio or examples of managed TikTok accounts and performance results required
- Deep understanding of TikTok culture, trends, algorithms, and content formats
- Ability to identify engaging hooks, compelling storytelling techniques, and creative concepts
- Comfortable developing ideas for organic content and performance-driven advertising
- Experience using TikTok Analytics and social media management platforms
- Strong understanding of content performance metrics and translating insights into actionable strategies
- Ability to test creative approaches and make performance-based decisions
- Excellent project management skills across multiple accounts, content calendars, and deadlines
- Strong communication skills and experience collaborating with creators, editors, and cross-functional teams
- Ability to provide creative feedback and manage multiple projects in a fast-paced environment
- Familiarity with TikTok Shop, creator collaborations, and influencer marketing is a plus
Benefits:
- Work with Leading Brands: Develop TikTok strategies and content for lifestyle, beauty, fashion, wellness, and DTC brands
- Creative Ownership: Shape content strategies, develop original concepts, and experiment with new creative formats
- Career Growth: Expand expertise in social media strategy, creative production, influencer marketing, and performance advertising, with opportunities to advance into senior content and creative leadership roles
- Collaborative Creative Environment: Work alongside Content Creators, Video Editors, Creative Strategists, and marketing professionals
- A Culture of Innovation: Join a fast-moving team that embraces experimentation and values fresh ideas
- Equal Opportunity Employer committed to diversity
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